16 March,2015
Table of Contents
Marketing proposal is the key for advertising and public relations firms to boost a long and reliable relationship with clients. Marketing proposal is required when the client company feels the need for advertising or public relations project to be undertaken by the firm. Here is a guide on how to prepare a marketing proposal for a business.
The things you must keep in mind while creating the structure of the marketing proposal are:
The objective of writing the overview is to demonstrate how well you understand your client company, where it actually stands in the market place, the market conditions it faces and lastly how you/your company can help them to achieve the set goals and objectives.
Here you introduce your campaign ideas in brief. You need to write down a summary of your proposed assessments. But be careful with the details. Do not reveal so much that they implement your ideas without hiring you. Here you convey the message to your client that you have a plan and you will reveal it only when they hire you.
In this next stage, you highlight statistics to your prospective client so that they develop beliefs in your notions. In some cases, you unfold insight of the areas of opportunity that are unknown to your clients.
Narrow down your goals that you plan to achieve on priority basis. For example, complete the marketing strategy and schedule within 30 days. In this way, your client can see a list of deliverables, the sets of expectations and benchmarks for success.
In this stage, you and your client will decide how the steps will be taken towards success. For example, increase the number of unique visitors on the website by 15 percent within 60 days of the campaign launch. By doing so, you can actually build confidence in your client. It can benefit you in many ways and you can measure your success with the help of this scoreboard.
At this point, you establish credibility with your clients. Here you point out your previous success, best practices, technological advances and previous and/or current client accomplishments. Be sure with the value that you provide to your clients.
Here you mention the estimated time that you will take to plan, execute and provide proper analysis of the idea(s) and when you can start the project.
Don’t limit your client with one alternative; give them more and more options to empower them to decide how they will use the ideas based on their needs.
At this step, you present the following information:
It is better that you keep your list of terms and conditions as short as possible, especially with corporate clients. Keep it minimal and let their legal team decide if your marketing proposal needs legal involvement.
At the last step, your clients check their desired option, signs and dates. Give them an easier way to send the contract back to you.
So this is all about how you make a marketing proposal.
There are several strategies to execute the marketing proposal. Some of them are discussed below:
Brochures are considered as a cost-effective solution for marketing. It comes with upfront costs and high distribution costs. You make sure that the recipients are your prior targets. Otherwise, your efforts will be ruined.
It is still an effective way in terms of implementing your marketing proposal. Direct mail can range from coupons, catalogues and sales letters.
Find out what type of print publications your target market usually consumes. It can be many like weekly magazines, broadsheets, or free tabloids. Sponsored articles are also a good idea, where you target market can read about the features of your products/services.
This is a mandatory marketing tool of any marketing proposal. There are many ways to promote on the internet i.e. search engine optimization (SEO), paid advertisement and social media marketing.
So, that’s all about marketing proposal. If done correctly your clients will keep coming back to you. The results depend on the objectives and measurements you provide within your marketing proposal.
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Hi, I am Mark, a Literature writer by profession. Fueled by a lifelong passion for Literature, story, and creative expression, I went on to get a PhD in creative writing. Over all these years, my passion has helped me manage a publication of my write ups in prominent websites and e-magazines. I have also been working part-time as a writing expert for myassignmenthelp.com for 5+ years now. It’s fun to guide students on academic write ups and bag those top grades like a pro. Apart from my professional life, I am a big-time foodie and travel enthusiast in my personal life. So, when I am not working, I am probably travelling places to try regional delicacies and sharing my experiences with people through my blog.
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