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The act of persuasion is no child’s play. And when it comes to persuading a large group of readers with compelling tones and perspectives for them to buy, implementing the right technique and adding the correct tone play a significant role.
When there’s a particular issue being debated, you got to take a stand and stick to one particular perspective with helpful pieces of evidence and literature to back up. Now that you are engaged with the task of persuasive writing and looking for the right techniques and languages to include in your work, take some time out to read this blog. Here’s everything you need to know.
Figure 1: 5 Most Used Languages and Techniques in Persuasive Writing
Persuasive Language Techniques Also known as the everyday language, writers tend to use colloquial languages in their writing in order to make the entire piece sound more personal and grounded from almost all aspects. When you choose to include regular language in your writing, the reader feels more inclined towards learning about what’s written in the copy. The idea behind coming up with colloquial language in persuasive papers is to use words in ways that the individual and his/her target audience are comfortable with. Persuasive Language Techniques Also known as the everyday language, writers tend to use colloquial languages in their writing in order to make the entire piece sound more personal and grounded from almost all aspects. When you choose to include regular language in your writing, the reader feels more inclined towards learning about what’s written in the copy. The idea behind coming up with colloquial language in persuasive papers is to use words in ways that the individual and his/her target audience are comfortable with.
For example, if you are from the United Kingdom, and catering to the readers belonging to your country, then adding a few colloquially used words in the content can make a lot of difference. British colloquial words and phrases like “chalk and cheese”, “blinding”, “cracking”, “dapper”, “lost the plot” and the likes can actually add up to the value of the entire content.
Your readers will feel that the content has been drafted personally for them with an intention to reach out and make them gain knowledge of the particular subject matter in languages they are comfortable with. This, as a result, will make things easier for the writer to convince his/her readers to think over the slants taken and perspectives introduced in the write-up.
A perfectly drafted persuasive essay, blog or any other form of write-up must serve the purpose of provoking an emotional reaction among your audience. This is where the application of emotive languages and words come into play. The purpose of using emotive words and languages in persuasive writing is to cause an emotional connect among the readers, so that they can take more interest in reading the entire piece.
For instance, when you are asking someone to save paper cups, there can be two different ways to emote the same. You can simply write … “Using papers cups is prohibited”. But it is hardly emotive in nature; it sounds more like a command. And the chances are that the audience will fail to establish an emotional connect by reading the same. But you can always make a difference by adding emotive words and languages in order to express the concern. For example, if you choose to write “Save cups made of papers because it saves the planet”, then your readers will immediately find an emotional reason to sleep on.
This, as a result, will help them to relate to what exactly you’re trying to explain. When an individual will read and learn that reducing the use of paper cups can help the planet breathe better, a sense of realisation and responsibility will successfully compel them to second the opinion. This is how emotive words, phrases and languages in persuasive writing works.
There are words that carry the literal meaning with different connotations. The way you would choose to use connotations in your persuasive write-ups would decide the tone of the writing. It can be both negative and positive. It is all up to you to decide the right word and use the same in a rather tactful way.
For example, the word “thin” has several meanings and synonymous words associated with it. The word refers to the meaning of slim, skinny, lanky, undernourished, unhealthy, spindly, gangly and more.
Imagine you are describing someone while using the words like undernourished, lanky or skinny’, will that go down well? Probably not! Choose to replace the words with “slim” or “slender.” It can make a huge difference. You are not promoting negative slants this way. That’s what persuasive writing is all about. If you are backing up an argument, consider using impact words carefully, so that your audience doesn’t feel offended or find loopholes and weak areas to counter or contradict.
This is yet another form of persuasive language that is used by the writers from time to time. The purpose of using inclusive languages and words in persuasive papers is to rope in the readers and involve them in your write-up actively.
For example, when you’re using inclusive words like “us” or “we”, you are actually involving your readers to participate in the work. This, as a result, will help your audience discover a sense of belonging.
On the contrary, coming up with the first person tone and bluntly using the same throughput the write-up will hardly invoke any emotion in your reader. Including inclusive languages in a sentence like “We are gradually moving towards a new dawn of technological advancements” will allow your audience to count themselves in the process or the context of the discussion.
There is a huge difference between regular incorporation of persuasive writing strategies and including expert opinions in your paper. When someone quotes expert opinions, famous lines and the latest news on a particular subject matter, the entire effort adds up to the value of the write-up.
Your reader will immediately know that the writer isn’t simply beating around the bush. He has formed an opinion based on expert knowledge and accumulation of reliable facts and figures. When someone writes “According to new research by the scientists, a new electronic support system has been introduced for choosing drug treatment based on patient’s genotype”, the write-up finds a purpose.
The readers will know that thorough research has been conducted in support of the context of the discussion.
Now that you know about the different techniques that can be roped in and implemented to use the correct set of words and languages in a persuasive write-up, here’re a few takeaway points for you.
Now that you know about the key strategies and languages that are mostly used by the writers composing persuasive works, put on your think cap. Sit back for a while, recapitulate the entire blog in your mind and put your best foot forward in order to compose seamlessly compelling write-ups henceforth.
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