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Research and Report on an International Company and Product(s)

Section 1: Executive Summary

Research and Report on an international company and product(s) that will expand its global business.

Each team will select a multinational company and the product(s) that this company delivers, or you can use the same product that you presented in Week 4 or Week 9 (Building Global Skills), to build and elaborate your case from there.

You must submit your choice of company and product for approval by August 29thin class, before starting the team project.

Research and report the company and product(s) under the following headings:

• Section 1: Executive Summary

This is a summary of your report and findings, this is the first part of your report but should be prepared last

• Section 2: Company background & business overview

Introduction of this company, what type of product / service that this company offers, where is it based, the infrastructure, what is/are the goals, objectives, positioning

• Section 3: Current Reality

Industry’s environment, global market description, target market, industry review and profile, competitive advantages analysis and global supply chain strategy

• Section 4: Business Strategies

Market growth plan and strategy, product/service, pricing, communications, human resources, finance plans, supply chain and implementation strategies, organizational leadership, any ethical sourcing and/or sign of Triple Bottom Line (3BL) practices, mistakes to avoid when entering a new global market and the mode of entry

• Section 5: SWOT Analysis

This is how your team demonstrates your analytical skills

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