After reading the book, the 7 habits of highly effective people, create an internal business newsletter based the following scenario: You work for byron resources, a recruiting company specializing in “sourcing and securing high caliber talent” For their clients. You are the internal communications manager and are creating a newsletter to encourage staff to attend a weekend retreat on leadership. The 7 habits of highly effective people will be the book around which the central theme of leadership is developed. The ceo of byron resources is concerned that despite the fact that the retreat will be company sponsored, employees will be reluctant to give up the weekend to attend this retreat. The ceo is confident that as manager of internal communications, you will be able to create a 3 – 4 page newsletter announcing the retreat, and convincing the staff of the merits of the retreat because the book, the 7 habits of highly effective people is an exciting and interesting approach to the retreat.
Staff are required to read the book prior to attending the retreat, and the newsletter must focus on the book and its merits to entice employee attendance to the leadership retreat. The motto of the retreat is “do not go where the path may lead, go instead where there is no path and leave a trail” – ralph waldo emerson, poet and essayist the following is a list of ideas to include in your newsletter. You are not limited to this list. Be creative (adapted from sims, 2018).
Giving a “shout out” In the newsletter is a great way to recognize employees and make them feel appreciated.
Who has achieved leadership awards or milestones? Did the book contribute to these milestones?
Are there other awards to apply for in the future?
Create a “top 10 list”: No one can resist a good list. What are good reasons for reading this book?
What goes in each department and how do they do what they do? Employees understanding the goals, struggles and strengths of their colleagues helps them connect their personal work to the bigger picture. Does one topic in particular from the book lend itself to a particular department or challenge at byron resources?
Connecting employees to more resources provides more engagement, which will either give employees more context for the book or further entice employees to read the book and attend the retreat.
A great way to break up content. Keep it leadership focused, particularly how it relates to the book.
These personalize the office. Has anyone read this book before? What did they think?
Everyone likes to win stuff! Is the franklin institute offering a workshop in your area soon? Can employees travel to a workshop as a prize? • articles about the theme of the retreat: Why was this book chosen? How does it contribute to the theme?
How will the book change how employees view leadership?
How will the book be used during the retreat?
How can problems at byron resources be resolved by the ideas in the book?