Creating a Company, Identifying a Channel Strategy, and Sales Pipeline and Goals

Task 1: Create a Company

Task 1: Create a Company
Develop a fictional company to be the basis of your progressive assignment. All of your work for this and the following two assignment will be based on this company, therefore it is important that the company, products, services, and customers be well thought out.
For your company identify the following information:
• Name
• Location, even if this is a digital business, it is important to identify where it is “headquartered”.
• Main products or service that are being sold by this company
• Customers – is this a B2B company or a B2C, who are the main customers you are targeting, utilize market segmentation information from your Intro to
Marketing course
• Competitors – who are the main competitors in this business space?
• Size – how many people work for this company
• Value proposition – what value are you giving your customer
• Vision, Mission and values of your company
Task 2: Identify a Channel Strategy
• Answer the following questions:
o Where does your target customer make purchases?
o What level of interaction is needed with customers to complete the
purchase?
o What channels are used by competitors?
o How can I create an advantage over my competition?
o What is the level of interaction needed with customers to complete the purchase?
o Would customers purchase through partners?
o Who are those potential partners?
o Explain how you will utilize these channels
o How will you draw customers to these channels?
o If your product is B2B and you are using vendors or distributors, what
types of vendors and distributors will you use?
o If you are engaging partners as part of your strategy:
? How will you create incentives for your partners to engage your
customers at various stages in the sales cycle?
? What are the potential pros and cons of utilizing partners for
this business?
o What are the potential conflicts or obstacles that exist within your channels?
o How will you measure success?
Task 3: Create a Sales Pipeline and Goals
• Utilizing the information in the slides, textbook, and videos outline the activities you will undertake for your business at every stage of the sales pipeline (as per the slides).
o Be descriptive about what the specific activities are and the expectations you have in utilizing these activities to identify, qualify,and close prospects.
o Classify the sales goals you have for your prospecting activities, consider an annual goal and outline weekly, monthly, quarterly and annual activities to support
o Outline the technology that you will utilize to support the sales pipeline and salespeople as they attempt to achieve the goals outlined
? Include your companies plans to assess performance and adjust as necessary
Organized & Structured (5 marks)
• Assignment is well organized/ structured as per assignment instructions (e.g. divided into sections, proper bolded headings).
• Looks professional and illustrates evidence of pride taken.
• This assignment, while it is a paper, should include images, graphs and charts to convey the strategy and plan and should not rely solely on text. APA Formatting (5 marks)
• Be formatted using APA format guidelines, and APA in text citation as well as reference page.
• If you need support with APA formatting please see the resources available in the course folder, Learner Resources and Frequent Asked Questions, or the