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MKT 500 Marketing Research

Task: Assignment 3: Part C: Your Marketing Plan Due Week 9 and worth 280 points For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and ...

Course

MKT 500

Type

Assignment

Subject

Marketing

University

Strayer University

5 Pages
Business Management

You are required to source examples of the following positioning strategies from the media:1.    Product features2.    Product Benefits3.    Usage Occasion ...

Type

Assignment

Subject

Marketing

6 Pages
Management

The final stage of the marketing audit requires you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation.NB: as before, if you have a large range of pr ...

Type

Assignment

Subject

Marketing

2 Pages
Service Marketing

Write an essay about the unique characteristics of hotel services marketing and discuss how a hotel manager can differentiate his/her hotel from competitors’ by addressing the challenges present ...

Type

Assignment

Subject

Marketing

Hotl 203 sales and revenue

Question

Answered

Objective: BT Sales brings in a large portion of the transient market but from a sales perspective. Meeting planners rely heavily on partnering with hotels for preferred rates (lower rates than regular transient, higher rates than typical group). The thought is that if we are sending a lot of business (rooms) to your hotel on a regular basis a discount should be negotiated. This discount is based on the number of room-nights the company is guaranteeing to the hotel.
Research companies within a 15 km radius of your hotel and, using the 7 Steps of the Sales Funnel, choose one (1) company to negotiate preferred rates with.
Criteria
ï‚·Company must be within 15 kilometers of your hotel
ï‚·State who the company is, address, location to your hotel
ï‚·7 steps (sales funnel) on how you will negotiate (i.e approach, presentation, etc.) with the company
ï‚·Rationale – why did you choose this company? Benefits to your hotel?



PART C – Features/Benefit Statements
Objective:
As learned throughout the semester, sales managers need to sell the benefits of the hotel to a potential guest. The perceived value (or benefit) of a particular feature of the hotel has on the guest will impact the guest’s decision to choose your hotel or your competitor.     

Come up with a minimum of 4 feature/benefit statements for your hotel. These features must be actual features of your chosen hotel. You must sell these features as benefits in order to make the sale.             


PART D – REFLECTIVE
Demonstrate and explain the inter-departmental relationships that hotel sales must have with other hotel departments. You must list each department and describe in details how the sales/catering teams would work effectively to achieve the goals of the business.

Hotl 203 sales and revenue

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Task: Assignment 3: Part C: Your Marketing Plan Due Week 9 and worth 280 points For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan. Note: You should create and / ...

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You are required to source examples of the following positioning strategies from the media:1.    Product features2.    Product Benefits3.    Usage Occasion4.    Type of User5.    Competitive Positioning (Away from or towards) ...

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The final stage of the marketing audit requires you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation.NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one. please discuss the following:1. Outlin ...

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Write an essay about the unique characteristics of hotel services marketing and discuss how a hotel manager can differentiate his/her hotel from competitors’ by addressing the challenges presented to hotel customers by the inherent and unique characteristics of services. Your discussion should ...

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