Assignment 2: One Minute Presentation and 1000 Word Report on a New Advertisement

Assignment 2 Details

This assignment is a one minute recorded presentation that functions as a "pitch" for a new advertisement, in addition to a 1000 word written report that provides a theoretical justification for that new advertisement. You must select a brand, product, service, company, charity, politician, political party or anything that would be advertised, and use this as the focus of your new proposed advertisement. This could be the same brand as in assignment 1, or it may be a new brand. 

To provide the theoretical basis for your discussion you must select the relevant assigned readings from one of the following topics: 

• Habitus & classification (week 3)

• Luxury (week 4)

• Representation & identity (week 5)

• Desire (week 6) 

You should discuss concepts and ideas related to one of these topics based on materials from in-class and the assigned readings for the relevant week (available on MyCC). You must refer to one the assigned readings in your written report, and should not include references to additional outside sources. The concepts you use should inspire the approach your ad pitch takes. You can design any kind of advertisement you wish, but you should use a discussion of key theories from the readings and in class as well as your own critical perspective to reflect on the decisions that you have made about this advertisement. 

Your one minute presentation takes the form of a role playing exercise. You are taking the role of someone working in the advertising industry, and you are proposing this ad to your client (the brand that is being advertised). Your aim should be to convince the brand that the ad you are proposing will be successful, and is unique and different to the ads that they are already running. You should consider what forms of presentation might be useful to best communicate the content that you are presenting.