MKT1540 International Business

Part 2 – Short Answer Questions (15%) – 50 marks total

There are 5 questions worth 10 marks each. When you answer each question, if you refer to any resources, including the lecture materials, textbook or any other materials you must cite your sources using proper APA referencing.  Upload this template to the submission folder.

1.  List three reasons that motivate organizations to develop or adapt products.


2.  A Canadian organic granola company is going to export their product to the United States and Europe.  The granola is bagged by weight before being packed into boxes for shipping.  Describe three packaging concerns the company will need to address and your suggestion on how to solve each concern


3. A company that produces exercise equipment, such as exercise balls, bands and hand weights, recognizes that physical injury could occur from consumers failing to use the equipment correctly or not being in an appropriate condition to use the equipment. What can the company do to mitigate their risk of product liability?  List at least 3 suggestions. 
 

4. What are the issues associated with client-process interaction for service delivery?