Assignment 5: Goals and Objectives and Locating Key Influencers

Assignment 5: Goals and Objectives and Locating Key Influencers
Prepared for Direct Marketing 
The purpose of this assignment is to find appropriate key influencers for your brand and to set goals and objectives for your Twitter Account.  Please complete this assignment individually. 
As part of this assignment you are required to do the following using the provided template: 
•    Submit a 1 paragraph overview of how you are branding yourself on Twitter. 
•    Outline the target market(s) that you are focusing this account on 
•    Outline the overall goal of your Twitter account and the objectives that you have set to meet that goal  
•    Outline and provide an overview of 3 key influencers who’s influence could be leveraged to support your online brand 
•    Explain why you chose each influencer (in 5-6 sentences) and articulate how you found each influencer (1-2 sentences). 
Important to note: Key influencers should not be brands or large companies. Your chosen influencers should be personal users on social media who have a key influence that you can leverage to support and/or grow your own brand online. ?

Complete the template below, save it as a PDF and submit to the assigned dropbox within eConestoga by Saturday July 11th 9pm. No late assignments will be accepted. 

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Goals and Objectives Assignment Template
Your Name: 
Name of Twitter account: 

Overview of Twitter account: 

 

Target Market(s) Overview 
Overall Goal for your Account 
Objectives to meet above goal (please ensure that you use SMART criteria):
1    
2    
3    
4    
5    
6    
7    
8    

 

Finding and Targeting Influencers 
Influencer #1: ______________________________ ? ?
•    Twitter handle:
•    Average posts per week: ? ?
•    Total followers: ?
•    How did you find/discover this influencer (1-2 sentences)? ?

•    Why did you choose this influencer?

•    How can you leverage their influence (5-6 sentences)? ?
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Influencer #2: ______________________________ ? ?
•    Twitter handle:
•    Average posts per week: ? ?
•    Total followers: ?
•    How did you find/discover this influencer (1-2 sentences)? ?

•    Why did you choose this influencer?

•    How can you leverage their influence (5-6 sentences)? ?
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Influencer #3: ______________________________ ? ?
•    Twitter handle:
•    Average posts per week: ? ?
•    Total followers: ?
•    How did you find/discover this influencer (1-2 sentences)? ?

•    Why did you choose this influencer?

•    How can you leverage their influence (5-6 sentences)? ?
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Assignment 4 Rubric
Overview of Twitter account – clear outline given of how you will be branding yourself on Twitter.    /2

 

Target Market – clear overview of the various target markets that you will be focusing on.  These could include but are not limited to current followers, industry members, other bloggers, other people interested in your topic…    /5

 

Goal – outline the overall goal that you will be aiming to reach with your account.  This goal should outline the end-game for your account and will not necessarily be something that you will be guaranteed to achieve     /3

 

Objectives – written using SMART criteria, list the objectives that you need to work towards to meet your stated goal and reach each of your target markets.  It should appear that if you are successful meeting the objectives that you lay out that you will reach your overall goal    /5
Influencer #1 – Provide clear and accurate information for the influencer, clearly articulate how they can help you in reaching your goal.  They need to appear to be a logical/good choice and be someone that really is attainable to connect with     /5
Influencer #2 – Provide clear and accurate information for the influencer, clearly articulate how they can help you in reaching your goal.  They need to appear to be a logical/good choice and be someone that really is attainable to connect with    /5
Influencer #3 – Provide clear and accurate information for the influencer, clearly articulate how they can help you in reaching your goal.  They need to appear to be a logical/good choice and be someone that really is attainable to connect with    /5