BUSN 3500 Business Entry Strategies
Examine and compare the reasons for the successes or failures of both organizations, based on relevant criteria. These may include the following:
o Market entry method (Licensing, franchising, strategic alliance, foreign direct investment (FDI), etc.)
o Pricing strategy (Penetration, skimming, etc.)
o Promotion (Elements of Integrated Marketing Communications [IMC] used)
o Political, Economic, Sociological, Technological, Legal, Environmental[PESTLE] challenges
o Media reporting of market entry
o Existing competition