Identifying the Problem: Understanding the Business Conditions
You are a small consulting company (or another business of your choice). Each member of your group has had several years experience in the subject field you choose for the project (for example, you could choose E-commerce, web design, networking, information systems, business planning, marketing, etc.) You want to help existing and emerging companies take advantage of opportunities in the marketplace. The purpose of this assignment is to give you an opportunity to use knowledge developed at work or in other courses while demonstrating the writing and communication skills required for effective business communication.
You identify a real business (local or international) that has a need you want to fulfil. For example, you might know of a local restaurant that has no social media presence and your company develops websites. You do not need to be an expert in this area, but for the purposes of this assignment you will pretend that you are. You will also be required to do actual research to develop knowledge about the market, relevant industry, and whatever other material you might be able to find to demonstrate your company can do this work.
All components of this project will be evaluated as if they were being prepared in a competitive environment. As such, your objective should be to maximize the quality and professionalism of your submissions and presentations. You must demonstrate that you have knowledge in the field and understand the market – so you must do real research!
Write a 1-2 page (properly formatted) informal business proposal to provide a product, service to a company.
The proposal should include, but is not limited to, the following items:
An overview of you & your company Identifying the problem: Demonstrating you understand the potential client, the relevant market, business conditions, etc. Offering a solution: A summary of what you propose to do, timeline, costs, etc.
Next steps: Ask the client if you can give them a presentation on your plan.
All of the above should be written in a semi-formal business style & not be written like a point- form list. You are trying to be engaging, not sound like you are answering a questionnaire.
Both your consulting company and your prospective client may be from any business sector you choose; they may be fictitious, or they may be based upon existing companies.
Note: Our ideas are what the café may need, let say this business is lacking delicious food/drink options so we can help them to develop new recipes that customer will like.