MKTG1094 Marketing Presentations
Task:
This is an individual assignment.
You will be creating a recorded Microsoft Power Point presentation and submitting this to the dropbox. See more information on FOL.
You will be creating an 8-10 minute Recorded Microsoft Power Point presentation that represents your full case study analysis using the Case Challenge Case.
This individual assignment will be dropboxed by the due date.
You must use Power Point. In Microsoft PowerPoint:
• Create your slides covering your full case study analysis (see below)
• Be sure your microphone is available.
• Click on the Slide Show tab.
• Click on the Record Slide Show button.
• Afterwards, to hear yourself and see your slides transition, view your presentation in slide show mode.
You will be playing the role as a consultant to the company/person that the case is concerning.
Your 8-10 minute presentation should include (audio and your slides as visuals – we will not see your face):
• Opening technique
• Title slide introducing yourself
• Agenda
• Problem Identification (one main problem statement)
• Analysis
Include unique selling proposition
Include a brief SWOT analysis
• Alternatives Overview (include 3)
• Decision Criteria
• Alternative Assessment (based on decision criteria)
• Recommendation
• Implementation Plan (including timetable, control measures, and contingency plan)
• Closing technique and slide
Case Study Preparation Outline (Not graded)
This is an individual assignment.
For many of you, this may be your first case study assignment, so the emphasis will be on learning the Fanshawe case study approach.
You will begin by reading the weekly materials on FOL about the Fanshawe case study approach and then completing this preparation sheet (next page).
You will dropbox this preparation sheet completed with your answers, and your professor will provide feedback.
You can then incorporate this feedback into your graded presentation.
Case Study Approach Materials Read the case study approach materials on FOL.
Preparation Outline
1. As this is a short case, we will start by reading it in its entirety well before the due date.
2. Give yourself time to reflect on the case.
3. Read the case again and fill out the template found in exhibit 1.
4. Place a copy of the completed exhibit 1 in the dropbox before the due date.
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