Digital Health of Brand: Best Practices & Recommendations.

B108 Business Administration

Answered

Task

Scenario:

You have been hired as a consultant to determine if a brand meets industry best practices and to provide recommendations for improvements.

Content

Choose a brand to evaluate. Sign up on the shared excel table.
Referencing the content, videos and tools explored over the past 7 weeks, gather evidence to determine a brand’s digital health from the target audience’s perspective.
Your goal is to persuade your professor of your perspective using evidence you collect.

Outcomes:

Communicate succinctly and concisely (nobody has time for an 80-page PowerPoint)
Leave with a document that you can use in an interview to demonstrate your thinking.

Conditions:

You can refer to course materials to help familiarize yourself with content

Course materials cannot be paraphrased, nor quoted as part of your response.
The purpose of this activity is to demonstrate what YOU think, not what someone else thinks.

You are expected to use the tools from class to pull reports e.g., Alt image checker, but the analysis of the numbers must come from you. Please put take screengrabs of any findings / reports that you pull and put them in the Appendix. Be sure to use parenthetical citations and a Bibliography as well.

Submit your response to Blackboard by the due date and time.

Late submissions may not be accepted and result in fail grade.

Question:

What is the state of the brand’s digital health according to the target audience?

Healthy – meets best practices, it’s engaging, and is cohesive with other media
Unhealthy – does not meet best practices, it’s unengaging, and is incohesive with other media

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