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Situational Analysis: Industry, Trends, Drivers, Legal, Political, Economic, Sociocultural, and Tech

Industry Analysis

Hitachino Nest Beer 4. Situational Analysis: 4.1 Industry Analysis 4.1.1 Market Characteristics For example look for: (choose 2-3 of the following points) Market size (in dollars) and growth rate (annual rate in percentage) by geographical region. Market potential, industry or expert forecasts. History of market (how it has evolved), market stage (e.g. new market, mature market etc). Industry structure. • Level of competition, dominant players, presence of conglomerates, noticeable past failures & new entrants.  Trends in supply & demand. 4.1.2. Trends and Drivers 4.1.3. For example look for: (choose 2-3 of the following points)  Major industry trends, fashion & fads. Major drivers of change. Changes in use of product/service.  Demand cycles, seasonality effect (summer vs winter), special occasions & worldwide events. • New categories of customers: o Based on demographic such as age, gender, income, education, occupation etc.  Based on psychographics such as benefits desired, habits, values, attitudes, lifestyles, behavior, opinions etc. 4.1.4. Legal, Political &Economic Factors For example look for: (choose 2-3 of the following points)  Present & future laws & policies affecting the business and market place.  Presence of government agencies & regulating bodies.  Corporate tax shelters (tax breaks & benefits). Government spending or cuts Effects of taxation, inflation, monetary policies (e.g. interest rates), exchange rates. • Political climate (e.g. stable, war, civil war etc) & stability of government. 4.1.5. Sociocultural Factors For example look for: (choose 2-3 of the following points)  Lifestyle & sociocultural changes. • Environmental changes. • Living conditions (amenities, utilities, pollution).  Level of social mobility (movement of individuals from one societal class to another).Degree of rural migration (movement of population from rural areas to cities) & urban sprawl (spreading of the population & developing into urban areas). 4.1.6. Technological Factors For example look for: (choose 2-3 of the following points)Breakthrough technologies or processes, technologies under development.  Rate of technological innovation.  Industry dependence on technological factors, impact of technological innovation.  Energy use. 5. Competitive Analysis 5.1. Competitive Landscape (Please make sure to complete the table in this part) For example look for: (choose 2-3 of the following points)  Indicate level of competition in industry (e.g. high, moderate, low) & number of competitors. • Indicate volatility of competition in industry: number of yearly new players & failures. Describe type(s) of competition affecting your business (product/service competition, competition based on specific attributes such as price, quality, features etc).  Identify the industry’s competitive barriers to overcome & state how your company has dealt or will deal with them.Identify potential competitive advantages. ? 5.2. Key Players (Key Competitors) For example: (choose 2-3 of the following points) Identify main sources of competition (product category; general & budget competition). • Identify the factors that give power to competitors (e.g. marketing strategy superior products, established brand, strong financial backing, expertise, relationship with key industry members etc). • Identify the key success factors of your competitors AND failure factors. 5.3. Key Players vs Your Organization Direct Competitors Company Name Product or Service Description Product or Service Features Strengths Weaknesses Threat level (High, Medium, Low) Competitor 1 Competitor 2 Competitor 3 ? 5.4. Competitive Advantage • Describe your competitive advantage(s) – what makes you stand out.

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