Marketing Communications Plan for TESLA Car Company

1. Topic/Business TESLA Car Company

2. Marketing Communications Plan Students must research on the business, and develop a marketing plan to help the company solve its problem.

3. Marketing Background External Influences

• Economic Trends

• Social and Demographic Trends

• Technology Trends

• Regulatory Trends Competitor Analysis

• Market Share Trends

• Marketing / Marketing Communications Strategy Assessment Product (Brand) Analysis

• Sales Volume Trends

• Market Share Trends

• Marketing Communications

• New Product Activity Market Analysis

• Market Size and Growth

• Market Segments (Product Classifications)

• Seasonal Analysis Target Market Analysis

• Consumer Data

• Consumer Behaviour SWOT Analysis

• Strengths

• Weaknesses

• Opportunities

• Threats

4. Integrated Marketing Communications Plan Marketing Communication Objectives

• Identify what is to be accomplished Digital (Interactive) Plan

• Objectives

• Strategies

• Tactics

• Budget Marketing Communications Strategies

• Identify the role/importance of mix components Sales Promotion Plan

• Objectives

• Strategies

• Tactics

• Budget Creative Plan

• Creative Objectives (what to say)

• Creative Strategy (how to say it)

• Creative Execution (specific details) Public Relations Plan

• Objectives

• Strategies

• Tactics

• Budget Media Plan

• Media Objectives

• Media Strategy

• Criteria for reaching targets

• Reasons (rationale) for media selection

• Execution (cost, coverage, timing details) Events and Sponsorship Plan

• Objectives

• Strategies

• Tactics

• Budget Direct Response Plan

• Objectives

• Strategies

• Tactics

5. Instructions/Details: formatting and submission information

a) The assignment must be submitted as an electronic document in Word format with maximum TEN pages, including cover page and references/sources page if required, spaced at 1.5, and 12-11 font size. For the presentation, a maximum of 15 slides, including cover slide and references slide.

b) Students are reminded to format their assignment template with a cover page in academic format, page numbering, and header including program title, course title, student names, and submission date.

c) The assignment must be original and written by the students. Plagiarism and/or cheating offenses will be reported as per policies and procedures in place.

d) It is expected that students review their assignments for spelling, grammar, and punctuation before submission the file for marking. Upon review of the assignments, the instructor will determine whether deficiencies in the assignment will justify not applying the full mark.

Examples of deficiencies are: not following the assignment format guidelines, spelling errors, lack of punctuation or incorrect punctuation, grammar, applicable references not listed properly or other forms of plagiarism.

e) The assessment will be based on a 80/20 scheme: 80% content, and 20% composition. Students are expected to review grammar, composition, and syntax before submitting their work for marking.