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Marketing Assignment - Brand Success, SWOT Analysis, and Future Growth Strategy

Upon completion of this assignment, as it relates to the following, students have:

  1. Outline the importance of corporate strategy decisions and their marketing implications
  2. Identify and assess the various aspects of a business environment, both domestic and global
  3. Assess market opportunities by analyzing customer needs as well as competitive offerings in the markets potentially available to a firm

Discuss 3 Marketing decisions that helped the brand achieve their first breakthrough and success, what are the decisions and how did they help creating the brand success.

By conducting secondary research only, evaluate the brand’s performance today and create a SWOT analysis for the brand in today’s global market.

Suggest Two Marketing changes in any of the Marketing Mix areas to help the brand achieve more growth in the future. Support your answers with research in business and academic literature.

Details: formatting and submission information This assignment is to be completed in groups.

  1. Submission file should be in Word document, with no more than 8 pages.
  2. The assignment must include the
  3. Student name and ID
  4. Name of the Assignment
  5. Date of submission

The assignment must be original and prepared by the students. Plagiarism and/or cheating offenses will be reported as per policies and procedures in place.

  1. It is expected that students review their assignments for spelling, grammar, and punctuation before submission the file for marking. Upon review of the assignments, the instructor will determine whether deficiencies in the assignment will justify not applying the full mark. Examples of deficiencies are: not following the assignment format guidelines, spelling errors, lack of punctuation or incorrect punctuation, grammar, applicable references not listed properly or other forms of plagiarism.
  2. Tips for a Successful Assignment
  3. Planning

i) Ensure that you are clear about the instructions and expectations for the assignment.

ii) Ensure you understand the concepts focused by the assignment (and provided in the course materials).

iii) Before you start composing your assignment, you may want to prepare an outline mapping out all the information you collected and how it fits in the assignment topics (and structure) you must cover.

  1. Estimate how much time you plan to allocate to planning, drafting, and revising your assignment.
  2. In the planning phase, you may want to have a time interval between collecting and triaging information. This will ensure you will not rush in using information that may not be useful, or using it solely due to time constraints as opposed to the worth of its content.
  3. Organising your assignment

In addition to following the instructions, please ensure to spell check your assignment, check format, and the final visual appearance of your document.

Please discuss with your instructor the option to submit your assignment in draft for formative feedback before final submission for marking.

Referencing – For referencing and/or citations, please use APA guidelines found at Verbal citations must be referenced and documented in separate pages as Appendixes embedding interview scripts.

Plagiarism and Cheating – Plagiarism and/or cheating offenses will be reported as per policies and procedures in place. Any evidence of cheating/academic offense will result in having the assignment rejected and a mark of zero, as well as the offense documented by the instructor with the administration.

Late assignments/assignments not submitted/Make ups – Please refer to the “Late Missed Tests and Assignments Policy.” Requests for extension of deadlines must be discussed with instructor. There is no expected commitment that an extension will be granted automatically. Approval of extensions is at the discretion of the instructor. Assignments not submitted will result in a zero mark.

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