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Marketing Audit Report for a UK based company in mobile network providers, fashion clothing, automot
Answered

Assignment Task

Please read the instructions carefully before starting to write the report. All the listed requirement are mandatory and must include in the assignment and required by the university.
Please assign this task to an expert who knows the strategic marketing subject very well to avoid rework
Assignment Task:
The purpose of this assessment is to produce a marketing audit that would support a marketing plan. 
The audit should be produced for a UK based company of your choice in one sector from; mobile network providers, fashion clothing, automotive or charity and should focus on the UK only. If you are focusing other country, you will receive fail grade for the subject.
You should conduct independent critical research and critical analysis using quality secondary sources less than 7 years old, fully referenced, to provide the evidence to support your analysis e.g., Mintel, MarketLine Advantage, ABI Global, newspapers, journals, company websites, statistics etc.

Reports Sections (2 Sections) – Words Allocation 
Report main body:    Mandatory to have word count: 
1600 (University needs this word counts for main body section)
Report appendices    Mandatory to have word count:
2000 (University needs this word counts for Appendices section)

Report main body section    Word Count – 1600 
This should be in report format. This relates to your discussion in the main body. Your discussion in the main body should be succinct, referring to the information/model analysis in your appendices. This should be addressed in a level 7 (MBA) academic style. It should show:

Critical awareness in relation to the identification and application of relevant models/frameworks, analysis, evaluation, synthesis and original insights.
Appropriate support from secondary literature supported by appropriate Harvard referencing.
(A full Audit, based on Kotler’s format, can be seen under Assessment Information)

Main Contents needed from Report main body: All sections are mandatory to include in the assignment and instructed by University and Professor. Please do not miss any topics listed below.

Macro analysis (PEEST) – Political, Economical, Environmental, Social, Technological – This has to be done related to your selected company
You need to use PEEST. You need to identify different external factors influence in your organization selected under each category under PEEST. You must talk about the impact to your selected organization. DO NOT TALK ABOUT GENERAL TO THE UK COUNTRY. Use more sources and literature

Micro analysis (market, customers and competitors)
This has to be done related to your selected company

Market - you can discuss market share, market growth rate to the company
Customers – Use segmentation targeting positioning analysis (do not go in-depth here). Draw perceptual positioning map to showcase this is the position given by customers to the brand and discuss
Competitors – Use 5 forces analysis select one factor here and discuss related to your selected company.  e.g.: Threats of new entrants, talk about Initial capital, Switching cost, offensive and defensive actions of competitors

Internal analysis (strategy, functions, productivity) 
This has to be done related to your selected company

Strategy - Use VRIO analysis and talk about the strategy of the organization. Draw a table. You can discuss the strategies used by selected company using VRIO analysis. You can discuss the strategies used by selected company using VRIO analysis what are the weakness and strengths.

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