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Canadian Province Tourism Marketing

Mission Statement

This part is mandatory for all students in the group.

Answer using any resource and ensure you cite your sources correctly. (2 marks)

Part 2

Using your assigned Canadian Province. Please answer the questions below.

1. Mission Statement - What is the mission statement of the province? Provide direct quote (1 mark).

2. Value Proposition - Describe the Province Value Proposition (2 marks). As a destination marketer finding your Value Proposition is an essential step in matching a visitor's specific travel desires with the product or service you offer. The Value Proposition will give the visitors the compelling reason they see to visit your destination. Provide those reasons.

3. Customer Relation Management (CRM) - Provide examples on how the province is using digital technology to analyze tourist interactions and improving tourist relationships and experiences. Include strategies and technologies (4marks).

Part 3

What is the capitol city of that Province _____________?     

Using the Marketing Mix strategies from our class please fill out the following information.

1. Product/ Services: (the market offerings). What is the reason for tourists to be attracted to the capitol city? What is it the city tourism known for? What experiences, products and services do they offer the tourist? (2 marks)

2. Price: What are the costs of those experiences / products or service? (2 marks)

3. Place (distribution): how do the products / services get into the hands of the customers or how will the tourist be able to experience this destination?). How will tourists find out about the products, services, and prices? (2 marks)

4. Promotion: (advertising, merchandising, personal selling and promotion, public relations, and digital marketing). What type of promotions can you see that showcases the capitol goals when it comes to Corporate Social Responsibility? What type of promotions are you currently observing to encourage tourists to visit?

How are they adding their Corporate Social Responsibility message in their campaigns? Highlight the digital channels they are using to spread the word. Provide images, advertisements, and videos etc. to support your answer. We are not looking for regular advertising we are looking to see how they are advertising their corporate social responsibility initiatives. (2 marks)

Part 4

Research reviews on Trip Advisor, Google, or Yelp to find out firsthand what tourists are saying about the capital city. Then provide a SWOT analysis based on your research / findings (8 marks)  





Part 5

Name the top two attractions for the capitol city. Fill in the chart below in terms of segmentation. (10 marks)





Find an example of an advertisement on-line (social media or banner ad) or traditionally (billboard, TV, print) that identifies the capitol how it is aimed at the target market you described.    Explain why you feel your selection is most engaging with the target market.  Include a copy of the print or a link to the digital version in your power point presentation. (2 marks)

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