Write a Draft Research Proposal

Assignment Details

Assignment: Write a Draft Research Proposal Grade: 15% of your final grade. Due: November 15, 2019 at midnight I would like you to write a research proposal draft. I have provided you with a research scenario and two journal articles relevant to the research topic. You will need to search for these articles: if you need help with this, you can ask the library services for assistance or email me or one of your colleagues. You will have to use your knowledge gained in the course thus far to formulate a research problem and question, conduct a literature review, and choose a research method to write up a research proposal. You will clearly not be expected to have a ‘perfect’ product, but I do expect you to do your best and to write clearly and convincingly. Grading In NO MORE THAN TWO WRITTEN PAGES using no smaller than a 12 point font that is single spaced, I would like you to draft a research proposal for the research scenario given below. I will STOP READING after 2 pages, so don’t write any more than that. Your proposal should address the following elements:

1. Research Problem The research problem should talk about three things: What is going wrong / what is to be researched? Who does the problem affect? What is the conceptual basis underlying the problem?

2. Research Question(s)Pose at least ONE relevant research question based on the research problem you created.

3. Literature Review [4 POINTS] From the journal extracts provided, I would like you to show at least ONE thing that IS known about the research problem, and at least ONE thing that IS NOT known about the research problem.

4. Choose and justify your choice of research methods suggested in the research scenario. You may choose more than one method.

5. Based on your choice of method, how would you go about selecting a sample for the research? What kind of sampling strategy would you employ? From what population would you select the sample?6. References. Be sure to use proper citation and referencing formats throughout Scenario A researcher for a major financial institution in Canada is interested in studying the “expectations regarding the sharing of financial and practical responsibilities among married and cohabiting couples in which both partners are between the ages of 20 and 29.” The financial institution is considering introducing an education program for that population segment that will ultimately encourage them to purchase their financial products. However, the company wants to know more about the population of interest and whether having such a program would influence a customer’s decision to choose their products. Conducting a keyword search on “couples,” “financial,” “banking,” and “responsibility,” the researcher has generated a lengthy list of research articles. However, the researcher feels that the two articles (below) are the most relevant. In looking at all of the literature, it turns out that not much is known about the research topic, especially as it relates to the design of education programs for the particular age group. The researcher has considered a number of different methods for carrying out the research, but has narrowed it down to three options: focus groups, interviews, and questionnaires. Article # 1 Hopper, J. (1995). Family financial decision making: Implications for marketing. The Journal of Services Marketing, 9(1), pp. 24-33. Article # 2 Pahl, J. (2000). Couples and their money: patterns of accounting and accountability in the domestic economy. Accounting, Auditing & Accountability Journal. 13(4), pp. 502-517.