Organisation Structure Report: Executive Summary, Analysis, Conclusion, Bibliography

Report Organisation Structure: 

 

You must organise your report with the following sections: 

 

• Cover Page • Executive Summary • Content Page • Introduction • Analysis (Using 1 module/topic you've learnt) • Conclusion/Recommendation • Bibliography 

 

1. Executive Summary: Explains very briefly the problem and the recommended solutions. An executive summary cannot be longer than 150 words. 

 

2. Introduction: Outline the problem and issues that you find in the email communication. Study the problem and provide a summary of your solutions.

 

3. Analysis: Analyse the communication problem in greater depth using research and one module/topic learnt in this course.

 

4. Conclusion: Provide a summary of your recommendation/solution and also a sample of an appropriate email (no more than 300 words) so that future sales employees that offer their cold calling services can follow. 

 

5. Bibliography: This section lists all the research used for this report. You must use APA Style for your references. formatting and style guide/general format.html if you do not know how to do citations or referencing. 

Recommendation Report (40%) Word requirement: 1200 - 1500 words Reference Requirement: 6 peer-reviewed articles (minimum) 

 

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The email (left) was sent to company XYZ The sender of that email was an employee from your marketing company that provides cold-emailing services to increase sales in a business. You are the manager of this cold-emailing marketing company called CEM. Companies who received this email complained that it was unprofessionally written, too informal, and impolite. 

 

As the manager of CEM, you are required to write a formal Recommendation Report on how best to avoid the communication issues caused by the email (left). 

In thus report, you must include knowledge from ONE module/topic that you've learnt in the Analysis section of the report. This means that you must apply your understanding of the most appropriate module/topic as a solution to the problem.