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Branding Analysis of Major Canadian Airlines
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The Role of Logo and Uniform as Marketing Tool

The goal of this assignment is to conduct research on 3 major Canadian airline branding. You will be required to write a report based on your research. You are able to gather information from any site, book, or article available, citations will be required. This report must be written in your own words. Copying and pasting from any source will result in a 0. Take a look at the Canadian airlines listed below, discuss the role of their logo and uniform as a marketing tool and the importance of these symbols in a crowded aviation market. Air Canada WestJet Air Transat What does their logo stand for and what message does it promote? What consumer profiles are they targeting, how? How are they building consumer loyalty using their brand? Based on your research, choose one airline that stands out to you personally. What is it about this airline that attracts your attention?

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