International Business Plan for Garments Import/Export

Part I: Title page, Table of Contents, Executive Summary (complete last!), Introduction, and Conclusion

Part I: Title page, Table of Contents, Executive Summary (complete last!), Introduction, and Conclusion 
 Part II: Product Profile 
•Description of product (Product selected is Garments. Please mention garments instead of product.)
•What market need is filled by this product 
•Does product have unique selling preposition 
•Relevant statistics to support this product in your import or export market 
 Part III: Company/Corporate Profile 
•Description of Business ( This business would be a hypothetical company for which our firm is preparing the business plan for importing)
•Mission Statement ( We have to generate a mission statement by ourselves for the company we are dealing with )
•Description of current market and demographic factors 
•Explanation of Going Abroad 
•Corporate Social Responsibility 
Anti Corrupt Practices 
Environment and Climate Change position 
Bottom profit line or TBL 
Sustainable Development 
•SWOT analysis ( This Includes Strengths, Weakness, Opportunities and Threats )
Trade Partners to Transaction 
•Exporter ( This would be a hypothetical exporter of garments in Bangladesh )
•Negotiation Strategy (cultural differences?) 
 Part IV: Industry/Sector Profile: 
•Defined and described 
•Industry analysis 
•The Competition at Home and Abroad (Competitive Analysis) 
Part V: International Marketing Management     The Target Market Country: 
•Explain choice of international target market 
Free Trade Agreement (leverage preferential tariff rate) 
Competitive advantage 
Relationship connections (Family business or other connections, or interest) 
•Demonstrate an appreciation of factors, including Culture, Legal Aspects, Political Systems and Actors, Societal and Community issues, Technology, the Environment and Corporate Social Responsibility. Identify and assess the impact of these forces on your Marketing Management component in the International Business Plan, your objectives specifically. 
Use of PESTLE (see PESTLE slides in PPT Slide Deck) 
Use of Cultural Analysis (see Cultural analysis in PPT Slide Deck) 
•Consider any challenges that you may face 
The Mode of Market Entry 
•Importing into Canada 
• Rationale for mode of entry – Why? 
•Identify barriers to entry and how to surmount them 
•Specific location in Target Market Country ? Rationale? Why? 
The Marketing Mix Strategies 
•Identify need for product 
•Describe trends that would support opportunity 
•Analyze possible uniqueness of product and corresponding marketing strategies 
•Analyze this uniqueness in your Trading Country/Culture when constructing your Marketing strategies 
The four Ps of Marketing (Product, Price, Promotion, Place)

Identify any challenges that you may face 
 Part VII: Supply Chain Management Procurement 
Manufacture or source 
If sourcing , management of ethical sourcing  Shipping 
Mode of transportation internationally and inland

Choice of Port of exit and Port of destination 
Use of SEARATE.com if overseas to support or illustrate optimal shipping route (time and cost) 
Logistics 
•Use of third Party Logistics intermediary or 4PL or 5PL 
 Cost and Rationale 
•Warehousing/Inventory needs 
Customs 
•Steps to importing checklist (to be as meeting requirements and presented in IBP 
Business Number and corresponding Program Account numbers (Please provide a hypothetical business number as per Canadian standards)
Identify the Harmonized Item description and code (HS) to use for Tariff classification ( Please find and mention codes as per custom standards of Canada )
Type of Tariff and Tariff rate 
Import HS Commodity Classification Code or Export HS Commodity Classification Code (Please find and mention codes as per custom standards of Canada )
•Type of Tariff Treatment 
Both trade countries member of WTO 
Any Free Trade Agreements/Regional Economic Integration (for preferential tariff rate) 
•Identify Tariff (duty) rate 
•Identify any Taxes to be applied 
•Identify Trade Documentation that is required 
•Use of Customs Broker 
Rationale for decision to use intermediary (cost, end accountability) 
 Part VIII: Legal Aspects 
•Identify international regulations that could impact your International Business Transaction 
•Identify key Trade Legislation in Canada that could impact your Business 
•Identify key Trade Legislation in your Trading Partner Country that could impact your International Business Transaction ?     In case of conflict, what could your business do 
 Part IX:  Financial Aspects 
•Startup capital 
•Calculate cost analysis 
•Identify use of specific Inco terms and trade finance payment terms in your international partnership between buyer and seller ?     Determine cost analysis to enter the market 
 Part X: Risk Management 
•Identify, prioritize and provide solutions if any of following risks apply 
Commercial Risk 
Country Risk 
Economic/Financial Risk 
Supply Chain disruptions 
Part XI: Technology