Sponsor package for YWCA's Walk a Mile.

Creating a Sponsorship Package for YWCA's Walk a Mile in Her Shoes

Answered

In recent years, there has been significant growth in expenditures on sponsorships, a reflection of the ever-present need for differentiation in increasingly competitive markets. Sponsorship involves investment in an event in order to provide the sponsor with the exposure to the benefits of the event” (Preston, 2012).

“Activation makes the difference between a sponsorship that is unremarkable and one that is a knockout success. Marketing-savvy sponsors will enthusiastically propose a raft of activation ideas that fulfil business objectives and help to deliver ROI” (Barootes, 2014).

In groups of two (2), one member of the group will represent the sponsor, and one member of the group will represent the property.

YWCA Walk a Mile in Her Shoes.
Each September, more than 200 men strap on high-heeled shoes to help raise awareness of family violence. Men from all walks of life challenge themselves to select a pair of women's shoes (provided by the YWCA) and walk from Bankers Hall to Olympic Plaza via Stephen Avenue. Money raised supports the work that the YWCA of Calgary does to help break the cycle of domestic violence and keep women and children safe.

As the individual representing the property, you have been asked to create a sponsorship package for the YWCA Walk a Mile in Her Shoes.
First, you must determine what the value of the properties assets are. Once you have done this, you will create the sponsorship package, which must include:

1.A list of 10 benefits you can offer a prospective sponsor (each benefit must be different)

2.A minimum of 5 different sponsorship levels

3.Additional supporting information

As the individuals representing the sponsor, you will be choosing an oil and gas company in Calgary to represent. The YWCA Walk a Mile in Her Shoes current top sponsorship level is available, and you are interested in the top sponsorship level. As part of your sponsorship, you are want to ensure that you are maximizing your investment, and will accomplish your objectives and return on investment. As the representative for the sponsor, you must:

1.Identify which oil and gas company you are representing and provide a company profile

2.Identify the marketing objectives to be accomplished from your sponsorship

3.Develop a minimum of 3 activation tactics that will help meet your objectives (Your activation tactics must be different that the benefits
presented in the sponsorship package

Criteria	A	B	C	D	Value
Matters of Correctness	Proper spelling, grammar, sentence structure, and punctuation are used. Proper APA format is followed, including in-text citations and reference page.	Some spelling, grammar, sentence structure, and punctuation errors are present. Some minor APA formatting issues. *Lack of APA formatting may result in plagiarism	Many spelling, grammar, sentence structure, and punctuation errors. Major APA formatting issues. *Lack of APA formatting may result in plagiarism	Lack of spelling, grammar, improper sentence structure and punctuation are used throughout. APA format is not followed. *Lack of APA formatting may result in plagiarism	10
Valuation	Clearly identifies and demonstrates how the properties assets are valued.	Limited information regarding how the properties assets are valued.	Minimal information regarding how the properties assets are valued.	Does not identify or demonstrate how the properties assets are valued.	10
Sponsorship Package	Ten (10) unique benefits are presented and five (5) different sponsorship levels based on your valuations. Additional supporting information is provided.	Ten (10) benefits are presented and five (5) sponsorship levels. There are some similarities between benefits Additional supporting information is provided.	Less than ten (10) benefits are presented and/or less than five (5) sponsorship levels. There similarities between benefits. Minimal supporting information is provided.	Less than ten (10) benefits are presented and/or less than five (5) sponsorship levels. There is a lack of distinction between levels. No supporting information.	30
Activation	In-depth company profile is provided, and a minimum of two (2) SMART marketing objectives are provided. Three (3) clearly defined and explained activation tactics are provided, which are different than sponsorship benefits, and demonstrate an understanding of how marketing objectives will be met.	Limited company profile is provided, and a minimum of two (2) SMART marketing objectives are provided. Three (3) activation tactics are provided with some explanation. Distinct difference between sponsorship benefits. Limited explanation of how tactics will achieve marketing objectives.	Minimal company profile is provided, and a minimum of two (2) marketing objectives are provided. Two (2) or three (3) activation tactics are provided; however, explanation is lacking. Minimal difference between sponsorship benefits. Minimal explanation of how tactics will achieve marketing objectives.	Rudimentary company information provided, and one (1) or two (2) marketing objectives are provided. One (1) to three (3) activation tactics are provided. There is a lack of distinction between activation and sponsorship benefits. Tactics do not meet marketing objectives.	40
Total					100