Redwings Horse Sanctuary: Rescue, Rehabilitation, and Merchandise Sales

Redwings Horse Sanctuary rescues and looks after horses which have been mistreated by owners or abandoned. It is based in Aldergrove, BC and rescues horses from all over BC.  It raises funds to help with its ongoing costs through a range of methods, such as; donations, sponsorship of horses, membership fees and sales through its gift shop of horse themed merchandise.

It has a website but this is currently used just as a means of providing information about the organization. If people want to contact Redwings, they need to phone, email or visit in person.

They have a new manager, Jessica Jones, who would like to utilize their website more effectively, and increase sales by offering the ability to purchase products from their gift shop online. Currently, most of the website’s visitors are already familiar with the organization, Jessica would like to increase awareness of Redwings by improving its search ranking but is not sure which keywords would be most effective and also has limited funds available for a paid campaign such as Google adwords.

Redwings Horse Sanctuary have hired you to work on this project. In addition to creating a report (information in following paragraph) you will be required to create a competition.html page which every month will have a new competition in order to promote Redwings horse merchandise. Each month different horse related merchandise will be available to win (a picture of the product will be displayed on the webpage), visitors to the page will need to complete a form with their contact details and answer a question related to horses. 

When the user submits the form it will be sent to a PHP script which will check whether the answer is correct and if it is, display the message “You got the answer correct! You will be entered in this month’s prize draw”, otherwise, the message will say “Sorry, that’s not correct” Regardless of whether the answer is correct or not, the data should be sent on to Jessica’s email ([email protected])

The Report (word limit: between 1000 and 1500 words) for their Manager should include:

Introduction - overview of eCommerce - what considerations does Jessica need to take into account in setting up an online shop on the Redwings website.

B. The SEO methods (organic and paid) that could be applied to the Redwings website to increase the number of visitors to the website, whilst at the same time taking into consideration the fact that funds are low.

C. Create a competition page using HTML & CSS which is designed using the SEO techniques discussed in the report. Evidence of SEO used should be demonstrated and explained via screenshots within the report

D. An algorithm (flow chart or pseudo code) showing the steps for the PHP script

E. PHP Script - used to identify whether the answer to the question posed on the competition page is correct, output the appropriate message and send data to Jessica.