Assessing Chef's Plate's Marketing Strategy and Conducting a SWOT Analysis

Assessing Chef's Plate's Marketing Philosophy and Approach

Consider an organization of interest to you. This might be a church, a club, a service organization, a sports organization, a company that you would like to work for, or simply an organization that you admire or want to understand better. This should not be a company with whom you are currently employed. It would be helpful if the organization you choose has a website that describes it and its products in some detail.

A. Based on your own understanding of this organization, assess the extent to which it follows the philosophy behind the marketing concept and new-era orientation. What specific observations or findings led you to draw your conclusions?

B.What type of marketing value does this organization create for customers? What marketing mix (product, price, distribution, and communication) decisions has it made to create this value?

C.Describe two ethical and/or social issues that affect this organization. What, if anything, does this organization do to respond to or address these issues? What else could it do to be more socially or ethically responsible?

1.2: SWOT Analysis

Suggested time:

Length: Please write your response in point form and limit your response to two (2) pages using 1.5 line-spacing.

Assessment: This part of the assignment will be assessed using the following criteria:

Depth (detail) of the SWOT Analysis

Insight of marketing mix implications for SWOT Analysis observations
Justification for the most important SWOT Analysis observations and implications

The subscription meal kit delivery companies continue to expand and grow. They offer consumers pre-portioned fresh food ingredients, chef inspired recipes delivered directly to their homes. These companies are not only satisfying consumers’ need for convenience but are providing them different recipe and cuisine choices and the experience of cooking a meal.

Go to the organization’s website at www.chefsplate.com to learn more about the company. You can do a search on the company to gain additional information on the organization. You may also want to read their comments on Twitter, facebook and Instagram and watch their videos on YouTube.

You will need to do some research on the Internet to gather additional information about the organization.

Using the SWOT framework described in Chapter 2, do a SWOT Analysis of this company, identifying at least six relevant factors (facts or observations) in the internal environment (indicating which ones are strengths and which ones are weaknesses) and six relevant factors in the external environment (indicating which ones are opportunities and which ones are threats).

As you complete your SWOT Analysis, be sure to describe the marketing mix implication of each of the facts or observations you think are important in the internal and external environment. Overall, which four facts or observations do you think are the most important to understand when developing a strategy for the Chef’s Plate company, and why?
Your response will be evaluated as follows:

A.SWOT Analysis: internal environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication)

B.SWOT Analysis: external environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication)

C.Four most important internal environment factors and rationale why these are the most important internal environment factors.