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Insurance Marketing Coordinator Assignment - Drive Travel Insurance Quote Requests in September 2021

Insurance Marketing Coordinator Assignment During the month of September, assuming the US border is open for travel, CAANEO would like to see 2,000 new quote requests for CAA Travel Insurance. These quotes can come from current CAA Members who are not existing policy holders or people who are not C AA Members that are simply interested in CAA Insurance and not the Membership. CAA Members can save up to 20% off Travel Insurance. - travel - insurance/ Deliverable: - Using an Excel spreadsheet map out a marketing and communic ations plan to show which marketing channels you would use during the month of September to drive Travel Insurance quote request. - You can use a maximum of 4 pages in a Word Doc to offer any explanation that supports your plan. ------------------------ ---------- Target Audience: Adults aged 50+ who live in Ottawa, ON and who are looking to travel to Florida during the winter months for a max. of 6 months between November and April. Marketing Budget: $300,000 (This budget is simply provided as a guide; you are not expected to provide exact numbers for the cost of each channel) Goal: 2,000 Quote Requests Timeline: September 2021 (30 days) Evaluation: Score out of 25 - Strategy & Rational (10 points) - Creativity (5 points) - Media Mix (5 points) - Planning / Organization (5 points)

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