Writing an Effective CRM Marketing Article for LinkedIn

Assignment:  Each student will write an original CRM marketing article and post it on their profile on LinkedIn. This is an individual assignment. Students will need a LinkedIn Profile to complete this task, if they don’t have one, they will need to set one up on their own prior to completing this assignment.

Research articles on CRM and identify a CRM marketing trend that you want to be the basis of your article: 
•    Macro CRM Trends for 2020 
•    Social CRM Trends 
•    Trends in Big Data usage/application by companies 
•    Customer Experience/Engagement trends 
•    Trends in “membership” business models 
•    Trends in “subscription box” business models 
•    Trends in understanding customer insights through data §     
•    Trends in providing better customer experiences through data
 
Write a 900-1200-word article for LinkedIn that: 
•    Illuminates a current CRM marketing trend 
•    Incorporates a key CRM marketing fundamental you learned in class (see Boot Camp topics)
•    Provides 3 examples of companies that are evidence of this trend 
•    Incorporates your POV on what you think about how the reader can apply what you’ve learned to future marketing issues or opportunities 
•    Reference additional anecdotes, insights, articles, cultural elements or other items that will make your article more interesting and relevant 
•    Incorporate a short bio at the bottom so the audience knows who the author is (you) 
•    Find a picture to go with the article so when you post – it’s more engaging 
•    Write the headline and sub-headline to draw interest, reveal the thesis of the article 
•    Identify keywords and connect them so when you post, you article gets widely read
•    Provide sources / incorporate within article 
•    Do not repurpose someone else’s article, this is your original content

Instructor Tips:    
•    Write about something you are interested in
•    Provide examples (bad CRM examples, great CRM companies, issues with big data, risks with CRM social, great examples of social CRM, etc.) 
•    Plan to write, re-write, and re-write up to 7+ drafts until it reads well enough to post 
•    Write it for the reader: short sentences, bullets where appropriate, easily scanned with short paragraphs, sub heads, bolded out key items or phrases, lots of white space, credit sources
•    See above, reader friendly is the key 
•    Edit, Edit, Edit, write 2000-2500 stunning words and edit down to 1000 words 
•    Ensure every sentence has a purpose, don’t tell the reader all you know, tell only what’s important 
•    Visit Professor Patrick’s LinkedIn profile to see examples of articles and what’s expected.