ADM 3308 Business Data Mining

Each team will select a topic of choice related to a real-world application of data mining in one of the areas of business, healthcare, transportation, security, social science, engineering, etc. The team will conduct a thorough research on the selected application, and prepare a report to be submitted on BrightSpace^®.

The report should describe:  (see rubric for more details)

· The data collected for this application

· What kinds of data mining techniques and data analytics solutions were used in this application

· What insights gained from the data (and what actions taken, as it might be the case)

· Your conclusions, views, and recommendations

Here are some suggested areas of applications (you may also select other areas/topics of your choice)

1- CRM, Customer segmentation

2- Marketing

3- Fraud detection in banking industry

4- Fraud detection in insurance industry