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General Motors is an American multinational company and is one of the world’s largest motor-vehicle manufacturer. Its headquarters are located in Detroit and is known for its design, manufacturing, marketing and distribution of the vehicles. The company was originally founded by William C Durant in the year 1908. The Company manufactures vehicles in 37 countries across the globe. It is a stakeholder of the foreign brands as well, which include Wuling, Baojun and Holden. The SWOT and PESTEL analysis of the company General Motors are discussed in this context.
The competitive position of a company is generally evaluated with the framework of SWOT, which is an acronym for Strength, Weakness, Opportunities and Threats. The analysis of the competitive position of a company is mainly evaluated by the method of SWOT, with an aim of facilitating a realistic and a fact based data related to the company. It can also be described as a strategic planning technique of providing effective assessment tools. With this technique, it is possible to assess the performance, competition, and risk along with the potential of a particular business.
The SWOT of General Motors are evaluated in the matrix below-
PESTEL is a tool that analysis the macro environment of an organization. The Letters of PESTEL stands for Political, economic, social, technological, environmental and legal. This tool is also described as an analytical tool that reflects the strategic business planning of an organization. The PESTEL analysis of General Motors are indicated as follows-
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