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Gillette Case Study

Gillette is a high-end shaving brand that was developed in 1901 by King C Gillette. Procter & Gamble, the company’s new owners, merged with Gillette in 2005 and kept the brand name. Procter & Gamble is a multinational corporation that sells a wide range of brands and products, including Household Care, Health Brands, and Cosmetics. Gillette’s company slogan is “The Best a Man Can Get,” and it has become a trademark for all the company’s goods. Gillette is a company that sells men’s grooming and personal care goods.

Overview of Gillette fusion case study

Mission Statement

According to the mission statement, “The Gillette Company is a globally oriented consumer products marketer that seeks a competitive edge in quality, value-added personal care and personal use products. We are dedicated to maximising shareholder value by achieving long-term profitable growth.”

Vision Statement

The vision of the Gillette Company is to “create Total Brand Value by innovating to deliver consumer value and customer leadership faster, better, and more thoroughly than our competitors.”

Gillette Fusion Marketing Case Study Sample Question And Solution 

MKT100-Marketing Practices Of Gillette Company

Question:-

 Question 1

You are required to identify an organisation of your choice and research the company on the internet and other sources, education databases in the e-library. Required: Using your research data and information, you are required to develop a marketing plan for the organisation you have chosen. You will need to address key areas of marketing mix, positioning and marketing initiatives together with an estimate of the marketing budget.

Answer

Introduction

Gillette is the premium brand that provides personal care provisions that have been working in the market for a period of almost 100 years. This specific brand has achieved high popularity due to the premium quality products offered by them. In addition to this, the company uses the latest technical equipment for manufacturing the products of the company that helps them to stay loyal to their customers’ thereby developing a strong customer base (Gillette.com.au. 2018). However, the existing marketing strategy of the organisation is focused on core grooming products for men as well as women - Read More

Gillette Fusion Case Study SWOT Analysis

Strengths of case study Gillette

• Strong Brand: The company was the first to provide disposable razor blades as a shaving option in history. Gillette has developed a strong brand image over time, and there is little doubt that it is currently the market leader in this area.
• Consumer Trust: Because the company was founded in 1901, it has a long history that greatly impacts consumer trust.
• Geographical Presence: The business has a well-developed distribution system. Gillette goods may be found on six continents and in over 180 countries. 

Weaknesses in Gillette case study analysis

• High Price: The company’s dairy products are expensive, and new similar items with lower pricing enter the market, the company’s customer base shrinks.
• Availability: Most Gillette’s goods are only available in large retailers. 

Opportunities of Gillette case study solutions

• Expansion: The company has done well in the shaving industry, but producing shampoos, shower gels, and other personal care products would be more profitable.
• Using marketing to emphasise the need for personal cleanliness: It would be highly profitable to make people aware of the necessity of personal hygiene. 

Threats for Gillette marketing case study

• New competitors: A strong new competitor would pose a significant challenge to Gillette.
• Anti-shaving trend: Many experts are opposed to shaving since it can have negative consequences. Shaving, on the other hand, is costly. As a result, most consumers would cease buying Gillette razors, posing a significant issue for the corporation.

Gillette case study marketing strategy

Thanks to its innovative razors and shaving blades, Gillette has been synonymous with men’s grooming for almost a century. The Gillette Company, headquartered in Boston, is the flagship brand of Procter & Gamble, which was acquired in 2005.

With a wide selection of goods, the brand has been a pioneer in providing effective health-related and skincare solutions for boosting Men’s appearance. It confronts severe rivalry from its rivals, with some of the most notable among them are:

• Topaz
• Panama
• Palmolive
• Old spice
• Godrej
• Fa
• Park Avenue

Product in the marketing mix of Gillette

Gillette specialises in grooming products as well as a wide range of technologically innovative and hence luxury toiletries. The company has long been proud of its products and sells a wide range of body wash to razors. The ‘Fusion 5 bladed razor’ debut in 2006 changed the market and remained the best-selling device. Each item falls into one of several categories.

• Gillette Fusion Pro Glide Shaving Razor 
• Gillette Mach 3 Sensitive Shaving Razor 
• Fusion Power Razor by Gillette

The products are divided into two categories: Shave Gel and Foam.

• Fusion Hydra Gel 
• Foam Gel Series

Deodorants, Shampoo, Face Wash, Gillette Hair & Care, and Body Wash are all part of the men’s skincare routine.

Price in the marketing mix of Gillette

Gillette’s pricing strategy is unmistakably premium. The quality of its items, on the other hand, is very high. As a result, the Gillette Mach 3 and, more recently, the Gillette Mach 5 have taken the world by storm. 

Place in the marketing mix of Gillette

Approximately 600 million people worldwide have trust Gillette products, which are widely available on practically every continent. This world-famous brand has dealers and distributors in Central America, South America, North America, Asia, Western Europe, Africa, Eastern Europe, and Oceania. In addition, Gillette now has a presence in more than 140 countries, including Sri Lanka, Nepal, Bangladesh, India, and China. 

Promotions in the marketing mix of Gillette

Gillette’s advertising policies cost billions of dollars. They employed an emotive marketing strategy to advertise their products. The ads are fluid and cool, giving off an unstoppable vibe. With marketing and sales in mind, a brand identity was designed. The organisation has employed a variety of strategies to keep its existing customers and attract new ones.

How To Write a Gillette Fusion Case Study?

Razors became one of P&G’s most lucrative businesses, with a 31 % operating margin. Because Gillette is the market leader in shaving products, P&G controls 70% of the global blades and razor market. Gillette’s brand value is approximately $20 billion, with yearly revenue from the personal care product category of nearly $7 billion. Nearly 30,000 people work for the company throughout the world. To write a Gillette case study solution, you must critically evaluate a case.

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