Gillette is one of the major products of Procter & Gamble Company. The Company is registered in Boston, Massachusetts. It was founded in early 1901. Since then the success and mergers performed by it is case study example for management students. Gillette case study analysis is good example to relate management concepts when it comes to sales. The pioneer company to introduce gel based shaving cream. The tagline ‘The Best a Man can get’ is catchy and have made 1 billion men across the globe to start their day with their product. Initially known as American Safety Company never knew it can grow leaps and bound by introduction of razor with replaceable blades. It took over Oral B in 1984 and Duracell in 1996. Since then it has traced 100 years of success. Innovative personal care products like electric shaver and Mach3 shaving system has mechanized the whole shaving experience. Gillette is a strong brand to add value to Procter & Gamble products. Same cater of Procter & Gamble product has given Gillette to save its references and use resources for new product launch, for example children toothpastes. Gillette benefits from P&G marketing structure. Power to bargain is in Gillette’s hand where huge geographic mix has made leader in personal care and no one can deal without them. Gillette Target market is huge and product range diverse.
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