Till now, no vision statement of T-Mobile has been added.
Strength It has a reliable supplier of raw materials; thus, no supply chain bottlenecks happen. Their history of product innovation skills has also been strong and this has helped them to expand their business by expanding the market. The company also have a strong cash flow (Siddiqui, 2020). It has shown high success in Go To Market strategies for its products. With the execution of new products, the company has generated good cash returns by creating new revenue streams. The distribution network of the company is also one of its strengths. This has helped the company to reach its potential market. |
Weaknesses The company has still not been able to develop an integrated firm with various work cultures. the attrition rate is also high and compared to its competitors, the company needs to send a much higher amount to train and develop its new employees. There is still a lag in effective financial planning. Thus, cash flow is not well structured. The company has also faced issues in moving to other product segments with the present working culture that is present there. the profitability ratio and net contribution percentage are below the industry average (Siddiqui, 2020). Though the company innovates and develops new technologies, the investment required for the investments is massive.
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SWOT ANALYSIS |
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Opportunities since there is stable cash flow in the company, the company gets the opportunity to invest in new product segments. The new taxation policy of the country has also been an opportunity that has allowed the country to open new opportunities and increase its profitability (Siddiqui, 2020). Along with that, the free trade agreement that the government has provided has been adopted by the company and it has allowed it to emerge in new markets. After such a long period of recession, the economic uptick and increase in customer spending can help the company to attract new customers and make a customer base and increase market share. The decrease in transportation costs and the shipping process can boost the company’s profitability.
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Threats The new trend of isolationism in the economy of America can negatively impact the company’s international sales. The company has developed new products over the years but the supply of the new products has been always irregular (Siddiqui, 2020). Thus, there are high swings in the sale number over the past few years. Since it is a multinational company and is exposed to currency fluctuation, it has always been a volatile political issue across the world. The shortage of skilled workforce in the global market is yet another factor that can affect the steady growth of the company. |
Factor |
Likely to include factors such as |
Political |
a) Risk of military invasion b) Legal issues regarding contract enforcement c) Anti-trust laws related to Wireless Communication (Foster 2022) d) Bureaucracy and inference by the government in this industry.
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Economic |
a) High inflation in the market b) The workforce required in this industry has to be highly skilled. c) The changing rate of foreign exchange d) The company can use the industry’s economic indicators like industry growth rate and consumer spending to forecast growth trajectory |
Social |
a) Education level of the working force in the company. b) Demographics and skill level of the population (Liang et al. 2018) c) The health and environmental consciousness of the people d) Cultural factors like gender roles and social conventions. |
Technological |
a) Rate of technological diffusion b) Technological development by competitor companies c) Product offering effects d) Impact of the cost structure of the company |
Legal |
a) Copyrights and patent issues (Burns 2016) b) Employment lay c) Health and safety law d) Consumer protection and e-commerce |
Environmental |
a) Change in climates b) Mishaps caused by disasters c) Laws regarding the environment population d) Waste management processes in this sector |
The key success factor of the company is its ability to expand its products and hold a client base. The company’s history of innovation has always been strong which helped to expand its business. According to US CEO John Legere, the key lesson of the company that helped it to succeed was to shut up and listen to the customers and employees, stand for anything, get out of the way so that change can happen and share the reward of success with both the employees and customers (A_StevensonCNBC 2015). The company in 2012 wrapped up its merger with a prepaid wireless carrier. After this, the company started to see real positive changes in the industry.
The economic crisis and recession that took place during the COVID-19 pandemic had an impact on the economy of the company (Salam et al. 2021). This led to a financial downfall. Apart from that, the lack of integrated working culture is another issue of the organization. The investment required for making innovations is also large. Hence, the company tend to strive in making new innovations in the time of financial crisis.
A_StevensonCNBC, 2015. T-Mobile CEO to Cramer: 'shut up and listen'. [online] CNBC. Available at:
Asker, J. and Katz, M.L., 2022. The Sprint/T-Mobile Merger.
Burns, P., 2016. Entrepreneurship and small business: start-up, growth and maturity. Bloomsbury Publishing.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and integrating online marketing. Routledge.
Cohen, H., 2012. 4PS Drive Mobile Commerce (& The Marketing You Need!) [research]. [online] Heidi Cohen. Available at:
Cotter , R., and Tedla, V., 2018. T-Mobile US Inc. (NASDAQ: TMUS) - smf.business.uconn.edu. [online] T-Mobile US Inc. (NASDAQ: TMUS). Available at:
Foster, C., 2022. Varieties of neoliberalism: courts, competition paradigms and the Atlantic divide in anti-trust. Socio-Economic Review, 20(4), pp.1653-1678.
Lawless, J., 2017. T-Mobile: Ramping up Impact with WinWin, Tri-Sector Strategies.
Liang, J., Wang, H. and Lazear, E.P., 2018. Demographics and entrepreneurship. Journal of Political Economy, 126(S1), pp.S140-S196.
Musonera, E., 2019. Marketing Strategies in the Telecommunication Industry and Network Services: A Case Analysis of Wireless Carrier T-Mobile. Journal of Marketing Perspectives, 1, pp.18-37.
Salam, M.A., Saha, T., Rahman, M.H. and Mutsuddi, P., 2021. Challenges to Mobile Banking Adaptation in COVID-19 Pandemic.'. Journal of Business and Management Sciences, 9(3), pp.101-113.
Siddiqui, S., 2020. The SWOT OF ANALYSIS OF THE NEW T-mobile pending merger with Sprint. [online] LinkedIn. Available at:
Statista, 2022. Topic: T-mobile US. [online] Statista. Available at:
T-Mobile executives, 2023. Mike Sievert, president & chief executive officer: T-Mobile executives. [online] T-Mobile executives. Available at:
T-Mobile, 2021. Tmobile outlines supercharged plan for uncarrier to further extend ... [online] Available at: