The study is having an depth discussion about the online shopping cart system of Amazon. As mentioned by Roy and Venkateswaran (2014), with the change in technology Amazon also changes its database system and another system. The research study also focuses on the implementation process of this system and the technologies used in it.
1.1 Aim of research
The main aim of this study is to analyze the online shopping cart system implemented by Amazon. In addition to this, the study also focuses on analyzing the process's importance in the website.
1.2 objective of the research
The main objective of the research study is as –
- To analyze the online shopping cart system of Amazon
- To determine the effectiveness and efficiency of the online shopping cart system
- To analyze the importance of the online shopping cart system regarding Amazon and its customers.
- To analyze the technologies used in the online shopping cart system
H0 – Online shopping cart system is effective for Amazon's business
H1 – Online shopping cart system is not effective for Amazon's business
2. Literature review
In context to this Yoon et al. (2013) stated, in the current scenario major population is opting for online shopping. With the increasing number of e-commerce customers, Amazon always tries to adopt new technologies and others. In addition to this Westney (2013) stated, for the implementation of the online shopping cart system of Amazon several technologies are used. Amazon is one of the best-known organizations for its services and diversified product list.
2.2 Analysis of the online shopping cart system of Amazon
As mentioned by Jiang et al. (2013), the online shopping cart system of Amazon help their customers to store their all needs or favorite under this section. That is if any user of Amazon is searching for a product and he or she like one from the list shown. In context to this Hsu et al. (2013) stated, with the help of an online cart system users can store their products in separate lists. The purchase process of that product can be done later or at that time also. On the other hand, it also helps users to save their favorite products in one place. The main objective behind the implementation of this system is to increase the number of consumers and decrease the operation cost. Some of the major technology used in this system are proper database, coding of the webpage, and others.
2.2 Importance of online shopping cart system
In context to this Badharudeen et al. (2013) stated, an online shopping cart system is very important for online shopping systems. It helps users to store their product lists in separate places so that purchasing becomes easier. On the other hand, Amazon technical experts try to store the database of their customers in a proper manner. That is, they try to use large-scale database management systems for storing information. As mentioned by George (2014), the online shopping cart system of Amazon makes online shopping easier and more comfortable for their customers.
The online shopping cart system of Amazon is implemented for making their users comfortable regarding online shopping. It helps their users to store huge numbers of product lists in a separate part of their profile.
3. Research methodology
3.1 Research Approach
The research approach opted for this research study is the inductive research approach. As mentioned by Westney (2013), the inductive research study is having top to bottom analysis of the research.
3.2 Research Design
In context to this George (2014) stated, the designing process is the most tactic stage of the research study. It helps the researcher in presenting the research study in a proper manner. On the other hand, the design approach opted for this study is the descriptive approach. It helps in explaining the assumptions and principles in the proper style.
3.3 Research Philosophy
The philosophy helps in collecting relevant information regarding the online shopping cart system. With the help of philosophy, information from different assumptions and theories is collected.
3.4 Data collection
The data collection method used for collecting information is secondary data collection methods as well as primary data collection methods. In this research study, primary data is collected with the help of employees and customers at Amazon.
3.5 Sample Size
The sample size for the research study is five employees of Amazon who work for an online shopping cart system. And five loyal customers of Amazon are selected, and they all are interviewed separately.
3.6 Research ethics
The research study is completed with the help of rules, regulation,s and all forms of code of conduct regarding the study.
The main limitation regarding the research study is time, budget, and communication method.
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Roy, S., and Venkateswaran, P. (2014). Online payment system using steganography and visual cryptography. In Electrical, Electronics and Computer Science (SCEECS), 2014 IEEE Students' Conference on (pp. 1-5). IEEE.
Yoon, V. Y., Hostler, R. E., Guo, Z., and Guimaraes, T. (2013). Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty. Decision Support Systems, 55(4), 883-893.
Westney, D. E. (2013). Imitation and innovation (p. 117). Harvard University Press.
Hsu, C. L., Chuan-Chuan Lin, J., and Chiang, H. S. (2013). The effects of blogger recommendations on customers' online shopping intentions. Internet Research, 23(1), 69-88.
Jiang, L., Yang, Z., and Jun, M. (2013). Measuring consumer perceptions of online shopping convenience. Journal of Service Management, 24(2), 191-214.
Badharudeen, S., Khan, S. M., Narayan, N., and Nair, M. G. (2013). U.S. Patent No. 8,494,274. Washington, DC: U.S. Patent and Trademark Office.
George, M. (2014). U.S. Patent No. 8,626,602. Washington, DC: U.S. Patent and Trademark Office.
Most Important Frequently Asked Questions Searched By Students
1. What Is The Importance Of An Online Shopping Cart System?
An online shopping cart system proves helpful in providing the shopped product list. In addition, it helps simplify the shopping process by serving as a convenient facilitator between the website and its payment gateway. With an online cart system, users don't have to pay for items separately. Instead, they can add items to their cart, get a total cost estimate and pay it in one attempt.
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4. What Are The Advantages Of Availing Of An Online Shopping Cart System?
There are plenty of benefits of availing /using an online shopping cart system from a reputed e-commerce platform (like AMAZON, for example). For instance,
It allows safer and more convenient shopping.
It serves as a single hub for all your data (shopped items) management
Availing or using an online shopping system also ensures easy processing of payment
Serves as your proper shopping analytics and overall shopping performance
It helps you track your items and process order placements quicker
5. Is It Safe To Use An Online Shopping Cart System?
It is safe, provided you use the online shopping cart system of a revered shopping platform like AMAZON. Doing so will help you accumulate the items you wish to purchase and order them together in one go!
Of course, if you want an answer as a student working on a case study assignment on “whether it is safe to use an online shopping cart system” research paper, it's best to refer to our Online Shopping Cart System: A Case Study on Amazon.