dissertation topics marketing   Brand Loyalty and Customer Satisfaction in Online Retailing Company: Amazon

Table of Contents

Introduction: 3

The report deals with the brand Loyalty and customer satisfaction on online shopping in Amazon. In this the researcher explains about the aims and objectives of the report. Also confer about the hypothesis method of customer satisfaction. There are some positives and negatives impact of social sites on online purchasing behavior of customers. 3

1.1 Aim of the Research Work. 3
 
In this research study, the investigator will aim to recognize the brand loyalty and customer satisfaction toward online shopping in Amazon. This report will give the information about the purchasing performance of the customers by utilizing dissimilar websites, which is online shopping. 3  
 
1.2 Objectives of the Research Work. 3
The objectives of the researcher will provide the design about the online purchasing scheme of the purchaser and moreover explain about how much customers are loyal near the exacting brand which they purchase online. 3   To observe the customer satisfaction while buy the product from online websites. 3 To critically assess the condition when the customers use the online sites for purchasing the product and how greatly they are loyal toward particular brand. 3  
 
1.3 Hypothesis. 3 Based on the literature review, the hypothesis of this study are: 3   H0: E-Satisfaction straight control e- loyalty. 3   H1: E- Satisfaction straight pressure e- Commitment. 3   H2: E-Trust directly pressure e-loyalty. 3  
 
2. Literature Review: 4  
 

2.1 Introduction: 4 In this chapter the investigator will talk about the connected theories and models, so that a brief revision and detail structure of the associated concept can be monitor. In this, the chapter deals with the relationships marketing, the evolution of customer relationships, and the chapter summary. There is a variety of reimbursement of online shopping which give confidence to participate in online business. Those reimbursements are: the worldwide accomplish of the internet, whereby consumers can purchase goods and services with a broad range of group wherever, any time and at any position. 4  

 
2.1 Relationships marketing: 4 It has curved into relationship marketing currently which revenue customers to engage the whole business procedure. It income that the relationship marketing plays a significant role of doing production, focus on observance and humanizing relationships with the existing customers is more significant than attract new consumers (Kondasani and Panda, 2015). 4  
 
2.2 The evolution of customer relationships: 4 Firm’s relationships with their consumers just similar to other social relations that have tend to develop over time. Marketing substitute relationships among supplier and consumers frequently have the possible to develop from stranger to associates and to acquaintances even to partners. Customer satisfaction openly means that the customers’ generally estimate of their knowledge and the prospect with a product or service contributor (Lonial and Raju, 2015). 4  
 
2.3 Chapter Summary: 4 The function of the literature division is to introduce the significant theory of the relationship marketing, customer relationship from stranger to associates. It aims to make apparent the different of customer satisfaction and customer loyalty and its connection among them (Mao, 2010). 4  
 
3. Research Methodology: 5  
 
3.1 Research Design. 5 The approach to accomplish a research is divided into two categories - inductive and deductive. In this circumstance, the research will pursue the deductive approach as deduce the theory of modern topic of the research and will approach at conclusion subsequently (Neupane, 2015). 5  
 
3.2 Research Philosophy. 5 In this, the researcher mainly focus on the positivism element, and the study focus on the performance and surveillance of the two vital issue, Brand loyalty and customer satisfaction just before online organization like Amazon. The organizations must plan their policy, plan and organizational understanding that give liberty to the customer to trust them blindly (Patterson, 2014). 5  
 
3.3 Data Collection Method: 5 The data collection tool use was a prepared questionnaire because prepared questionnaires are extremely plastic and may be use to collect information concerning around any topic, from a bigger or small amount of population. In this, method of data collection is questionnaire, observation, Document investigation (SzczepaÅ„ska and Gawron, 2011). 5  
 
3.4 Sample size: 5 The investigator takes 100 clients randomly from the diverse types of marketplace. Every purchaser is providing a set of questionnaire and from these questionnaires the compilation of data is done (Wendy Gao and Lai, 2015). 5  
 
3.5 Research Ethics: 6 In this research study, the investigator pursues the research ethics which is extremely helpful for the researcher to raise the excellence of the research procedure. The research ethics also help out the researcher to edge the research substance within the educational principle simply. 6  
 
3.6 Limitation: 6 The quantitative data technique was adopt throughout scheming the questionnaire in organize to collect the numerical and consistent data from the website and the populace around ourselves. Thus the composed data might not be thorough and purpose sufficient. The study only measured about online shopping behavior consequently it could not symbolize any issue which are applicable to sensible behavior. 6  </>
 
References. 7
 
1. Introduction:

The report deals with the brand Loyalty and customer satisfaction on online shopping in Amazon. In this the researcher explains about the aims and objectives of the report. Also confer about the hypothesis method of customer satisfaction. There are some positives and negatives impact of social sites on online purchasing behavior of customers.

1.1 Aim of the Research Work

In this research study, the investigator will aim to recognize the brand loyalty and customer satisfaction toward online shopping in Amazon. This report will give the information about the purchasing performance of the customers by utilizing dissimilar websites, which is online shopping. 1.2 Objectives of the Research Work

The objectives of the researcher will provide the design about the online purchasing scheme of the purchaser and moreover explain about how much customers are loyal near the exacting brand which they purchase online. · To observe the customer satisfaction while buy the product from online websites · To critically assess the condition when the customers use the online sites for purchasing the product and how greatly they are loyal toward particular brand.

1.3 Hypothesis

Based on the literature review, the hypothesis of this study are: H0: E-Satisfaction straight control e- loyalty H1: E- Satisfaction straight pressure e- Commitment H2: E-Trust directly pressure e-loyalty.

2. Literature Review:

2.1 Introduction:

In this chapter the investigator will talk about the connected theories and models, so that a brief revision and detail structure of the associated concept can be monitor. In this, the chapter deals with the relationships marketing, the evolution of customer relationships, and the chapter summary. There is a variety of reimbursement of online shopping which give confidence to participate in online business. Those reimbursements are: the worldwide accomplish of the internet, whereby consumers can purchase goods and services with a broad range of group wherever, any time and at any position.

2.1 Relationships marketing:

It has curved into relationship marketing currently which revenue customers to engage the whole business procedure. It income that the relationship marketing plays a significant role of doing production, focus on observance and humanizing relationships with the existing customers is more significant than attract new consumers (Kondasani and Panda, 2015).

2.2 The evolution of customer relationships:
Firm’s relationships with their consumers just similar to other social relations that have tend to develop over time. Marketing substitute relationships among supplier and consumers frequently have the possible to develop from stranger to associates and to acquaintances even to partners. Customer satisfaction openly means that the customers’ generally estimate of their knowledge and the prospect with a product or service contributor (Lonial and Raju, 2015).

2.3 Chapter Summary:

The function of the literature division is to introduce the significant theory of the relationship marketing, customer relationship from stranger to associates. It aims to make apparent the different of customer satisfaction and customer loyalty and its connection among them (Mao, 2010).

3. Research Methodology:

3.1 Research Design

The approach to accomplish a research is divided into two categories - inductive and deductive. In this circumstance, the research will pursue the deductive approach as deduce the theory of modern topic of the research and will approach at conclusion subsequently (Neupane, 2015).

3.2 Research Philosophy

In this, the researcher mainly focus on the positivism element, and the study focus on the performance and surveillance of the two vital issue, Brand loyalty and customer satisfaction just before online organization like Amazon. The organizations must plan their policy, plan and organizational understanding that give liberty to the customer to trust them blindly (Patterson, 2014).

3.3 Data Collection Method:

The data collection tool use was a prepared questionnaire because prepared questionnaires are extremely plastic and may be use to collect information concerning around any topic, from a bigger or small amount of population. In this, method of data collection is questionnaire, observation, Document investigation (Szczepańska and Gawron, 2011).

3.4 Sample size:

The investigator takes 100 clients randomly from the diverse types of marketplace. Every purchaser is providing a set of questionnaire and from these questionnaires the compilation of data is done (Wendy Gao and Lai, 2015).

3.5 Research Ethics:

In this research study, the investigator pursues the research ethics which is extremely helpful for the researcher to raise the excellence of the research procedure. The research ethics also help out the researcher to edge the research substance within the educational principle simply.

3.6 Limitation:

The quantitative data technique was adopt throughout scheming the questionnaire in organize to collect the numerical and consistent data from the website and the populace around ourselves. Thus the composed data might not be thorough and purpose sufficient. The study only measured about online shopping behavior consequently it could not symbolize any issue which are applicable to sensible behavior.

References

Kondasani, R. and Panda, R. (2015).

Customer perceived service quality, satisfaction and loyalty in Indian private healthcare. International J Health Care QA, 28(5), pp.452-467. Lonial, S. and Raju, P. (2015).

Impact of service attributes on customer satisfaction and loyalty in a healthcare context. Leadership in Health Services, 28(2), pp.149-166. Mao, J. (2010).

Customer Brand Loyalty. IJBM, 5(7). Neupane, R. (2015).

The Effects of Brand Image on Customer Satisfaction and Loyalty Intention in Retail Super Market Chain UK. Int J Soc Sci Mgt, 2(1). Patterson, M. (2014).

Group typicality, group loyalty and cognitive development. British Journal of Developmental Psychology, 32(3), pp.252-254. Szczepańska, K. and Gawron, P. (2011).

Loyalty Programs Effectiveness. Foundations of Management, 3(2). Wendy Gao, B. and Lai, I. (2015).

The effects of transaction-specific satisfactions and integrated satisfaction on customer loyalty. International Journal of Hospitality Management, 44, pp.38-47.