Shopee: An E-commerce Platform - Products, Services and Analysis

In this assignment, the company chosen to discuss is Shopee. This article will start with a brief introduction to Shopee, and then discuss the content of its products and services, as well as the competitive environment the company is facing now. Next, this assignment will analyze the opportunities of Shopee’s business growth.

Later on, it will analyze in detail how to use the power of the network in the platform business, its role and its influence on the business. The next part focuses on how to maintain Shopee’s platform business by using the entry barrier. After all these discussions, there will be at least two corresponding strategies for the future development of Shopee. Finally, the above analysis will be summarized and conclusions will be drawn. This is the general content of this assignment.

Shopee is an e-commerce international that first launched in early in Singapore as the first mobile-centric marketplace in Southeast Asia. It is operated by Sea Ltd, an internet platform company that also runs the digital entertainment platform Garena. Shopee has been integrated with logistic and payment support, the asset-light platform that aims to make an easy, secure, and fast online shopping experience for both buyers and sellers. Shopee carries the theme of business to consumer (B2C) and consumer to consumer (C2C) which allows Shopee users to communicate with other transactions. As the development passes quickly, Shopee expanded its store in Malaysia, Thailand, Vietnam, Indonesia, Taiwan, Philippines, Brazil, and Mexico to fulfill their life necessities.

Shopee accomplished a remarkable achievement. The daily amount exceeded 600 million with a Gross Merchandise Value (GMV) of more than US$10 billion. Shopee also adjusts 5 company values namely We Serve, We Adapt, We Run, We Commit, and We Stay Humble to ensure that all employees are working towards the same goals. More than  employees are located in different countries and regions which is regulated by Chris Feng as the chief executive officer of SeaMoney March. According to statistics, Singapore ranks in the top 5 of shopping mobile apps.

Shopee Singapore is an ecommerce platform, creating a marketplace for sellers and buyers. The company doesn’t actually sell any goods nor services that they manufacture or provide. However, Shopee does provide a shipping service on their site named Shopee Express. Shopee’s income is generated from commission of all sales as the “middle-man” between buyers and sellers.

On the website and app of Shopee Singapore, there is a diverse range of offerings, not only from businesses, but also from individuals. The range of products vary from apparel, electronics, food, vouchers (food, activities, attractions), sim cards and motorcycles. Shopee has created Shopee Mall, which specialises in selling authentic goods from brands.

A part of Shopee Mall is Shopee Supermarket, simply defined as a digital supermarket. The line carries everything regularly found in supermarkets, from fresh fruits, to rice and pet foods. In addition, they carry a subcategory called Shopee Premium - featuring products from “premium brands” such as MCM, Calvin Klein, Rayban and Kenzo (Shopee Singapore, N.d). Considering the fact that premium brands have rarely worked with an ecommerce site like Shopee, more known with less expensive items - this is a progress for well-known brands and Shopee, promising newer offerings in the future.