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The purpose of this assignment is to give students an opportunity to demonstrate their knowledge of preparing marketing plans.REQUIREMENTAssume that you been appointed as a Marketing Consultant for acompany doing business in New Zealandfor years. After COVID 19, the company is seeking your creative initiative to prepare a marketing plan to attract more customersfor the year 2021.Your job is to analyse and critically evaluate your client’s products or servicesincluding specific marketing approaches, product positioning andbranding, promotion/ media plan, designing and managing services and product strategy / new offerings.Your marketing planshould consist of the following components
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