AMRM600 Business Research Methodolgy

This is an exercise in research planning and secondary data analysis.You have been asked by the management team of Bodgetville Institute of Technology (ahypothetical large tertiary education institution also known as BIT) to conduct some researchinto how its students are using social media as part of their learning. Some of the reasons forthis is that there is a feeling that there have been a number of changes in how students areusing social media and in what social media tools that they are using. You will be providedwith two (2) research articles about the use of social media by tertiary education students andsome data that was collected from a hypothetical survey of students currently enrolled at BIT.Once you have examined the research article and analysed the trends in the data from thesurvey you will be asked to design a series of interview questions and construct a furthersurvey that could be completed by the students at BIT.The overall research question you are trying to answer is:

What are the best ways for BIT to use social media to increase student satisfaction andengagement in a COVID-19 lockdown context?