Bus8416 a stragtic marketing plan

TaskDesign a research based on your critical review of the literature (in A1),and collect New Zealand market data, including the analysis/assessmentof market data and potential risks for market entry or extension strategyat the organisation or strategic business unit level within the NewZealand contextMust follow this structure and subtitleContent of a strategic marketing plan and Marking Guide:Executive summary • Present a brief summary to grasp the strategic marketing plan’s majorfindings or thrust. This includes the main purpose of the plan, theanalytical processes, the key findings, and the recommendations.I. Introduction ?10?• Provide an outline of the chosen organisation and include details aboutits current financial performance, size, the industry, and what it produces(or whom it serves), etc. The information should be suitable for anuninformed reader and must include relevant information.II. Situation analysis ?10?• Conduct both the internal and external environmental factors of thechosen organisation using those tools in your text that will provide youwith the most effective way to understand and identify the currentstrategic marketing practices as outlined in this proposed plan.• Identify for whom your organisation exists to serve (competitiveenvironment), and critically discuss whether chosen organisationresources, capabilities and competencies are successful in this regard