Managerial Economics Case Study on AirAsia Malaysia

Introduction to AirAsia Malaysia and its Business Operations

Case Study Term Paper – Managerial Economics Case Study on AirAsia Malaysia Managerial Economics plays an important role in management decision making process. There are various external as well as internal environmental conditions which firms are greatly influenced by. You are required to provide a very brief overview of Air Asia Malaysia as well as its business operations as in its introduction. Subsequently you are required to break down your term paper based on the following sub-sections: - 1. Debate about the importance of understanding the relationship between consumer demand and organizational production plan.  2. Evaluate the business growth opportunity for the company in the next 2-year (short-term), 5-year (mid-term), and 10-year (long-term). Recommend the pricing strategy for the services given by AirAsia for the time period mentioned above. writer notes: focus more on the pricing strategy and using graph and tables to justify the short term run, mid and long-term run) 3. Should AirAsia utilize economies of scale or economies of scope to increase its profitability in the short run. Justify your answer using managerial economics principles.s (writer notes: focus on the pro and cons on its short run economics of scale/scope) 4. How does the circular flow of income impact AirAsia’s business growth? 5. Recommend two (2) investment initiatives for AirAsia in the next three years based on the Malaysia economic business cycle (editor notes: must be creative out of box yet related to managerial economics principles) For your analysis, refer to the following link for more Malaysia’s economic data: p Do include with supporting local scholar journals, current data and publication reports. Attached together is the organization (Air Asia Berhad) Annual Report 2018 in which is important for our dear writer to extract the information and financial data accordingly to include with the managerial economics principles.


The  aim  of  this  assignment  is  to  expansively  and  extensively  understandthis part of the paper:  Vision Intelligence.  It will help you to obtain more wideknowledge through paper search and reading, implementations and communi-cations with your peer classmates.  For this assignment, you are recommendedto  search  for  a  technical  paper  (IEEE,  ACM  or  Springer)  as  the  start  point,then collect your datasets and select your algorithm, find more algorithms forthe purpose of comparisons.  After this experiential learning, you are expectedto effectively envision what your future work is or the research trend of yourassigned project will be.Your survey report will have five sections,  each one is equally worth 20%,including  10%  of  lecture  attendance,  making  50%  of  your  total  paper  marks(the other 50% comes from your assignment of the part I: Text Intelligence).This survey report (7.5 pages, 7 references at least, 1 column, 1.5 line space,12 points font,  Times New Roman) should be submitted to AUT BlackboardTurnitin System before the dealine.  The deadline is 5.00pm (NZ Time), Friday,Week 12, Semester II, 2020.1.Lecture 1.  Confirm the topic of your project.2.Lecture 1.  Use Google Scholar to find a paper with a higher number ofcitations  which  closely  related  to  your  project.   Thoroughly  understandthis paper and select at least 7 cited papers as your references in APA6format.  (1.0 page)3.Lecture 1.   Search  the  relevant  stuff  of  these  papers.   Write  the  sectionIntroductionfor your assignment to brief your research problems and re-search questions as well as existing solutions and your own solution.  Youmay search relevant references, projects, source codes, and datasets basedon your information at hand.  (1.0 page)4.Lecture 2. Fully understand the stuff at your hand, write a section Related Workfor your assignment.  The work related to your project should be describedin a summery way with critical analysis, instead of only listing them.  (1.0page)5.Lecture 3.   Fully  understand  the  stuff  at  your  hand,  write  a  section  ofMethodsfor your assignment.  Theoretical models and computable algo-rithms are needed.  (1.0 page)1
6.Lecture 4.Write a section of Analysisfor your assignment.  Compare thoseexisting algorithms and corresponding results, point out the strengths andweaknesses of these algorithms.  Explain the reseaons why the results aregood or not.  (1.0 page)7.Lecture 4.  Analyze the stuff at your hand, envision future directions andwrite a section:  Research Trendsfor your assignment.  (1.0 page).8.Lecture 5.  Add two sections:  Abstract(0.5 page) and Conclusionfor yoursurvey.  In the abstract section, please provide your research problem andmain findings of this survey.  In the conclusion section,please provide yourcontributions and concluding remarks (0.5 page); what you have learnedfrom this project (0.5 page).9.Lecture 6.  Report cross reading for quality assurance.  Submit the finalreport before deadline.  It is recommanded to communicate with your peerclassmates and understand what their projects are, it is better to give apresentation before your peer classmates (optional, no mark


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