Buying Honeymoon Package as a Wedding Gift

Step 1: Understanding Consumer Behavior using Value Framework and Perception Maps

magine that you and your friend have been invited to the wedding of a common friend of yours in one months’ time and need to buy a Honeymoon package as a wedding present. Explain the process you and your friend/s would go through.

1. Explain Consumer behaviour using value framework and perception maps.

· product identification and background

· outline

· Consumer behaviour – value framework and perception maps

2. Explain the theory of Evaluation of Alternatives and apply it to your product

· theory of evaluation of alternative

· application of evaluation of alternatives to the purchase of your product