MKTG862 understanding consumers

Tasks:  Students are required to answer the following 2 main questions.

1. Based on the case study, select one of the following points to analyse and discussion:

a. Critically assess the differences between Online Used-Cars consumers’ decision making process and Online New-Cars consumers’ decision making process. In your analysis, also consider the internal and external factors that may influence consumer behaviour. OR

b. Critically assess the differences between Online Auction Used-Cars consumers’ decision making process and Offline Auction Used-Cars consumers’ decision making process. In your analysis, also consider the internal and external factors that may influence consumer behaviour.

2. According to your knowledge and analysis about consumer decision making process and factors influencing consumer decision making process in Question 1, select one of CarTrade Businesses and critically suggest marketing implications that CarTrade should implement to promote the selected business. Also, consider ethical implications on your suggestions.