MKTG903 Global marketing- Future Dynamics

MKTG903 Global marketing- Future Dynamics Choose an e-business company that you know about. Then answer the questions below. Find at least five web resources for the e-business company that you can use to support your answers. Please write between 1,300 words. 1. Provide a SWOT Analysis to evaluate the: a. strengths (such as knowledge and skills of people, and other tangible assets), b. weaknesses (such as areas lacking or needing improvement), c. opportunities (such as areas of market growth), and d. threats(such as new disruptive technology, shifting consumer behaviour, existing and potential competitors) for your selected e-business. - good swot analysis, citations, resources, - give good understanding to the reader - avoid bullet points, explain and cite - use gartners report, pick up the top company in that report - 650 words 2. Define how a company should set specific objectives and develop specific differential strategies (capitalizing on the strengths and exploiting the opportunities evaluated in question one) for communicating with its customers and partners through electronic media such as the Internet, e-mail, and wireless media. - Suggest at specific objectives – market space - Digital model - Suggest, this is what they should be doing - Differential strategy – you need to be different from the competition - Look at the competitors, what are they offering - opportunities (such as areas of market growth) capitising the strengths - divide to 650 words 3. minimum 5 references – apa7 style 4. no need for executive summary and conclusion