Global Marketing Analysis for a New Zealand Based Enterprise

Research and Assess Global Marketing Problems

As set out in your Course Outline, this assignment requires you to demonstrate your achievement of the following: • Research and assess global marketing problems and correctly applied techniques. on the basis of global market analysis. • Explore and interpret international market information. • Critically evaluate the unique capabilities of internet technologies and utilise suitable terminology and functions unique to e-businesses. Select a New Zealand (NZ)-based currently operational enterprise and apply tools, techniques and concepts covered in classes and from other available reliable sources.

1. Conduct research on at least five potential export markets for your chosen New Zealand-based enterprise. Provide relevant country risk data for the selected export markets and other evidence to support your global market analysis.
2. Based on all your evidence on a variety of levels and a variety of sources of international market information critically assess the most promising target market. Apply at least five market attractiveness factors in your assessment. Rank the factors in importance and provide your reasoning, together with any supporting evidentiary documentation, for both the inclusion and the ranking of your selected factors.
3. Critically analyse the international market opportunities and challenges including possibilities of using internet technologies unique to e-business in your target market. Provide relevant data and evidence in support of your target market analysis.
4. Recommend a suitable international market entry strategy for your target market. Apply internal and external criteria to justify the recommended market entry strategy and critically evaluate how your chosen NZ-based enterprise can utilise the capabilities of internet technologies in the target market. Provide relevant data and evidence in support of your market entry analysis.