Online Marketing Strategy for Skyline Rotorua - Achieving Customer Acquisition and Satisfaction

Generic Online Marketing Approach for Skyline Rotorua

Strategy Here you are to explain the overall strategy that will be used to achieve the outlined targets from the Objectives section, each of the sections in Chapter 7 of your textbook, (Chaffey & Smith, 2017) are examples you may refer to. You will do this by explaining a generic online marketing approach that should be adopted by the organisation to achieve: • Customer acquisition target: how will these new followers be reached? • Customer satisfaction targets: how will these ‘likes’ or engagements be encouraged? *Each of the above should be explained in no more than 1 paragraph. Refer back to the two buyer personas you created in the Situation Analysis and explain for each persona: • Targeting and Segmentation: which product/service is most suited for this customer and why? • The online value proposition (OVP), including intrinsic benefits this visitor will gain from the site, product/service Organization: Skyline Rotorua (New Zealand)