WPG2003 Marketing

The goal of the assessment is to show managerial incite through the case study in order to help inform other people in organisational management.

· Explore the role marketing plays in the business – the marketing focus of the business.

· Discuss the effects of the internal and external environments of the organisation in relation to their marketing strategies

· Make 2 recommendations based in the evidence presented (in parts 1a and 1b) to improve the businesses marketing performance.

· Discuss the importance that selecting/selected markets play for the business – does the business follow a ‘mass market’ or ‘targeted market’ approach?

· Briefly discuss the market(s) that the business chooses to compete in and assess their competitiveness in these markets.

· Make 2 recommendations based in the evidence presented (in parts 2a and 2b) to improve the businesses performance in relevant markets.

· Discuss the relevance of buyer behaviour to the company in its marketing communications strategies.

· Discuss how the company adapts its marketing communication to respond to buyer behaviours in order to facilitate its marketing strategies.

Critique 3 marketing communication tactics used by the company in relation to buyer behaviour