The student will write a critical summary essay of 1,500-2,000 words, excluding references and appendices. “Critical” means looking at more than one dimension – advantages and disadvantages, problems and solutions etc. Simple summaries of material will be inadequate to pass this component of the course. References must be in APA style, and marks will be deducted for poor grammar, spelling, and typos. Percentages below refer to the approximate size of the sections.
Introduction Describe the importance of the concept and summarise the sections that follow
Strategic models. Summarise the main concepts with references
Discussion and Analysis 40% Critical evaluation with references —what are the advantages and disadvantages, problems and solutions: how can a strategy be useful? What are the dangers involved ? Use examples where appropriate.
Conclusion Briefly summarise your evaluation
Minimum ten. Use academic sources: do not use internet sites such as Quick MBA, Business Dictionary, Mind Tools, Slide Share. For Wikipedia use the reference list at the bottom of the websites.