Effective Media Relations Practice in Aotearoa New Zealand: Considerations for Clients

The topics and content for the assessments For all three assessments in this course, you will need to choose ONE of the client s from the list. You will work with this client throughout the course, on the premise that you, as a media relations advisor, represent and write on behalf of the client to the news media and prepare the client spokespeople for media interviews and media conferences. Choose ONE from t he following list of potential clients for your three assessments: NZ Blood Service: https://www.n zblood.co.nz/ Worksafe NZ : https://www.worksafe.govt.nz/ CAN (Cycling Action Network): https://can.org.nz/ ECO (Environment and Conservation Organisations of Aotearoa New Zealand): www.eco.org.nz Or, any of ECO members (choose one): http://www.eco.org.nz/member - groups/eco-member-groups.html Assessment 1 Written assignment: Essay Due date: Fri day 6 Aug ust 202 1 @ 11.5 9 pm Total weighting: 30% Compulsory: No Style: Essay Word limit: No more than 1500 words (including in -text citations and reference list) Relevant learning outcomes: LO1 - Describe the relationships between media goals, audiences, and gatekeepers and apply your understanding to media planning. LO2 - Apply newsworthiness criteria to media writing for different genres. LO3 - Outline ethical and professional procedures for broadcast interviews, media conferences and online media relations. LO4 - Design messages which reflect the bicultural and bilingual context of Aotearoa/New Zealand. Instructions: Drawing from the theories of media relations (week 2), legal and ethical responsibilities (week 3), and the media context in Aotearoa New Zealand (week 4), discuss what considerations you think are important for effective media relations practice in Aotearoa New Zealand for the client organisation of your choice. Assessment 1: Marking criteria Marks Theory Demonstrated knowledge and under standing of theories of media relations. 30 Media landscape Demonstrated knowledge and understanding of the news media Context and bicultural issues in Aotearoa New Zealand. 30 Law and ethics Demonstrated knowledge and understanding of legal and ethical responsibilities of media relations. 30 Writing and referencing Met accepted standards of academic writing at 100 -level. Full and correct acknowledgement of sources using APA 7 th edition style (both in -text and reference list). 10 Total 100