MGT304 Strategic Marketing Management

Assessed Learning Outcome(s):
LO.9 Appraise the causes and patterns of business failure and marketing's role in a business turnaround programme.
LO.10 Critically discuss the key emerging issues in modern day marketing strategy.

Conditions: This is a compulsory assignment. It must be submitted and makes up 20% of your final result for this paper.
The completed assignment is to be submitted to your facilitator via Blackboard by the due date.

Qualification outcome expectations
Research and referencing: You are required to engage in some research into the theories underpinning marketing and other sources in order to successfully complete this assignment. Ensure you include a full reference list, including all sources, using APA guidelines (latest edition). Correct referencing is an expectation of tertiary study.

Presentation guidelines: Work is expected to be word-processed and submitted as a Word document or PDF, use a clear, readable font and be within 10% of the given word count (excluding any referencing). Include your name, student number and the paper code and assignment number as a header or footer. Follow the structure of an essay: Introduction, discussion, conclusion, reference list.Spellchecking and proofreading of work prior to submission is strongly encouraged.

Appraise the causes and patterns of business failure and marketing's role in a business turnaround programme With reference to contemporary theory and case studies, critically discuss the key emerging issues in modern day marketing strategy.You are required to carry out substantial research in order to successfully complete this assignment.Your report should cover:
1. Appraisal of the causes and patterns of business failure. (around 700 words)
2. Marketing’s role in a business turnaround programme. (around 600 words)
3. Critical discussion of the key emerging issues in modern day marketing strategy. (around 700 words)
Make sure you read the Marking Schedule below carefully before embarking on the assignment It will give you clear idea of what we are looking for in the submission!

Collaboration:
You might at times feel isolated and feel the need to run ideas by your fellow students. Make sure you use the Discussion Board to communicate with your peers and exchange resources and ideas. There is a Forum available just for that purpose. Please use it. If you have questions which you want to address to your facilitator, don’t hesitate to contact them. You will find their contact details on the announcement page.