On successful completion of this paper, studentswill be able to: 1.Select and justify a suitable research methodology in order to answer specific research question(s) of interest to management practitioners.2.Gather, analyse and interpret data, draw valid conclusions from the data and make appropriate recommendations based on those conclusions.3.Evaluate the results of research conducted and relate them to management practice and to other published work in the research area.4.Conduct a critical analysis of the research process and identify possible refinements and further applications