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PESTE Factors and Market Trends for Electric Vehicles in New Zealand

Macro Environment Influencing the New Zealand EV Product Market

To do well in this assignment you will need to talk about more than one car brand, show that you can conduct an environmental scan, identify opportunities and threats and make recommendations. 
Question one – Macro environment (25%)
In a maximum of 750 words or less, explain how each PESTE macro factor is influencing the New Zealand EV (Electric Vehicle) product market.
Question two – market trends (25%)
In a maximum of 500 words, explain the key market trends in New Zealand for electric vehicles. Include the following: 
a. Explain the size of the current and potential market (quantify in dollar value, number of firms, size of firms, numbers of consumers etc.) 
b. In a paragraph, explain the changes that have taken place in the market within the last two years.
c. In a second paragraph explain the changes that are expected to take place in the future. Use a table (maximum of one page) and;
d. Identify three competitors in the electric vehicle marketplace and describe the strengths and weaknesses of your chosen competitors.
e. Rank the three competitors in order of importance to the New Zealand market and in a sentence or two for each, justify your rankings

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