Whittaker's Strategy Analysis: Case Report

Current Strategy using Concepts from Week 7

Prepare a report in which you directly address all of the following questions. In answering every question, you should draw on relevant facts and details from the case material in the Appendix, as well as other facts and details you collect through your own independent research on Whittaker’s and the environment it operates in:

1.What is Whittaker’s current strategy? Draw on concepts/theories/frameworks from Week 7 to support your arguments.

2.What key activities is Whittaker’s undertaking in order to make its strategy successful? Draw on concepts/theories/frameworks from Week 8 to support your arguments.

3.Considering both industry factors and broader environmental factors, to what extent is Whittaker’s likely to be profitable over the next 5-10 years? You can draw on any concepts/theories/frameworks that you think are relevant from Weeks 7 and 8 to support your answer.

4.What is the biggest challenge Whittaker’s is likely to face as it continues to pursue its strategy, and how would you recommend it overcome this challenge? You can draw on any concepts/theories/frameworks that you think are relevant from Weeks 7 and 8 to support your answer.